Quantitative Research that Drives Your Amazon
Hear it from Our Customers
“Laurence is constantly refining their models to squeeze more out of our Amazon spend, and they are there for the planned work and the unplanned fire drills alike.
They have grown our Amazon volume significantly while holding CAC steady, and they work as a true extension of our team.
If you need a real operator on Amazon rather than another dashboard, hire them.”
Andrew Carroll
Marketing Director @ Fi
“We targeted aggressive growth.
Overall bottom-line grew faster than spend: I've been really impressed by Laurence's focus on margin and profits.”
Chris Garcin
CEO & Co-founder @ Pit Viper
“Laurence runs our Amazon Ads top to bottom:
I can trust the data instead of chasing an agency 24/7.”
Greg Banbury
CEO & Co-founder @ For Wellness
“Laurence is cutting-edge:
We don't even have to think about our Amazon ads anymore because Laurence just does it all.”
Denis O'Dwyer
CEO & Co-founder @ Naturealm
“Laurence is radical innovation in the Amazon space.
After talking to the founders and seeing our results, it's clear that legacy SaaS and agencies are in big trouble.”
Galen Heckathorn
Founder @ Private Label FBA Brand
Private Label FBAAdvertise For Profits, Not ROAS
Advertising is just trading: maximize profit after margin and ad spend
Learn about our approachBid Optimization
Every bid is priced from your true margins and LTV — not a target ACOS — and repriced every hour as demand, competition, and inventory shift.
Keyword Harvesting
Laurence mines your traffic for new search terms, tests them at controlled bids, and promotes the ones that convert into exact targets — at a scale no human team can match.
Market Capture
The system maps your category tile by tile, measures where profitable share is winnable, and moves spend to capture it.
Budget Pacing
Spend paces smoothly to your budget targets — and when the engine observes profitable demand, it flags the headroom instead of leaving profit on the table.
Brand Defense
Laurence defends exactly the brand traffic that's incremental — and stops paying for clicks you'd win anyway.
Full-Service Management
Laurence runs every surface of the store: each one powered by the advertising engine's data flywheel.
LTV Calculation
Laurence calculates each product's exact lifetime value: repeat purchase rates, Subscribe & Save, time-to-repeat, and more.
Learn moreContribution Margin
Laurence calculates each product's true contribution margin — revenue minus COGS, Amazon fees, and fulfillment — so every bid is priced against profit, not sales.
Learn moreListing Optimization
Laurence reads each listing against its live keyword performance and rewrites titles, bullets, and copy to convert.
Learn moreBackend SEO
Backend search terms tuned to the queries your catalog actually ranks and converts on — full coverage, no wasted bytes.
Learn moreInventory Management
Velocity and days-of-cover tracked per SKU, so you defend rank and ad spend without stocking out.
Learn moreCompetitor Analysis
Laurence watches rival listings, pricing, and share — and turns the gaps into conquest targets.
Learn moreBy quants, engineers, and researchers
We've built systems at Google, Meta, Jump Trading, Five Rings, BCG, and Salesforce, where mistakes cost hundreds of millions. We built Laurence because agencies and existing software solutions are ripping off Amazon brands, and we know a better solution exists.
Matthew Chen
Founder, CEO
Previously: Google, Meta
Leo Gierhake
Founder, CTO
Previously: Jump Trading
Aaron Apple
Advisor
Previously: 8-figure FBA Brand Founder
Gaspard Loeillot
Founding Engineer
Previously: BCG
Lucas Galioğlu
Founding Growth
Previously: BCG, Salesforce
Pedro Dias
Founding Researcher
Previously: Jump Trading, Five Rings
Kekoa Montalbo
Founding Engineer
Previously: Google
Isaiah Lopez
Software Engineer
Previously: UC Berkeley
How We Compare
See your account clearly first
Start with an audit. Move to a pilot when you're ready.
Connect Amazon so Laurence can inspect the account you actually run—not a sample. Connecting does not start automated campaign changes.
Free Amazon account audit
Find the waste and the profitable headroom before handing over control.
Best for brands that want account-specific evidence before deciding whether Laurence should manage their advertising.
Ready to go live?
Start a 30-day pilot and let Laurence operate on real account signals before a longer commitment.
Start a 30-Day Free PilotWant to talk first?
Book time with our engineers for a technical walkthrough tailored to your catalog and constraints.
Book a Free Demo