> ## Documentation Index
> Fetch the complete documentation index at: https://www.laurence.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Laurence Docs

> How Amazon search, ads and demand work, as we have measured them, and the terms we use for them.

## Overview

> [card] [Introduction](https://www.laurence.com/docs/overview/introduction.md)
>
> What Laurence is building and how we think about advertising

> [card] [Dictionary](https://www.laurence.com/docs/overview/dictionary.md)
>
> The terms we use for Amazon ads, performance, margin and customer value, in plain English with the formula behind each one

## Amazon Overview

> [card] [Overview](https://www.laurence.com/docs/amazon/overview.md)
>
> How Amazon search, ads and demand work, as we have measured them, and how to read these pages

> [card] [How a Shopper Buys](https://www.laurence.com/docs/amazon/how-a-shopper-buys.md)
>
> The path from a search to an order, and the products, listings, sellers and Buy Box along it

> [card] [Sponsored Ads](https://www.laurence.com/docs/amazon/sponsored-ads.md)
>
> Amazon's three ad products, how a campaign is built, and how a target matches a shopper's search

> [card] [The Search Results Page](https://www.laurence.com/docs/amazon/search-results-page.md)
>
> What a shopper sees after a search, where the ads sit, and how organic rank works

> [card] [The Auction](https://www.laurence.com/docs/amazon/the-auction.md)
>
> How Amazon decides whether your ad shows and what a click costs, as we have measured it

> [card] [Placements](https://www.laurence.com/docs/amazon/placements.md)
>
> The three places a Sponsored Products ad can show, and how clicks, conversion and price differ between them

> [card] [Organic and Paid](https://www.laurence.com/docs/amazon/organic-and-paid.md)
>
> How organic rank turns into sales, how fast clicks fall down the page, and what advertising does and does not do to organic rank

> [card] [Demand and Markets](https://www.laurence.com/docs/amazon/demand-and-markets.md)
>
> Where we see shopper demand, what each source misses, and how we define markets, niches and product lines

> [card] [Measuring Results](https://www.laurence.com/docs/amazon/measuring-results.md)
>
> How Amazon reports what ads did, the traps in that reporting, and the accounts and data we read

> [card] [Glossary](https://www.laurence.com/docs/amazon/glossary.md)
>
> Every Amazon and advertising term used in the Amazon Overview pages, in one place

## Laurence for Agents

> [card] [Laurence for Agents](https://www.laurence.com/docs/laurence-for-agents/overview.md)
>
> Connect your own AI agent to Laurence and ask it about your Amazon account

> [card] [Connect with MCP](https://www.laurence.com/docs/laurence-for-agents/mcp.md)
>
> Add the Laurence MCP server to Claude, ChatGPT, Grok, Cursor, VS Code or another agent, sign in, and start asking about your account


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.