# Laurence Docs

- [Laurence Docs](https://www.laurence.com/docs/index.md): How Amazon search, ads and demand work, as we have measured them, and the terms we use for them.
- [Introduction](https://www.laurence.com/docs/overview/introduction.md): What Laurence is building and how we think about advertising
- [Dictionary](https://www.laurence.com/docs/overview/dictionary.md): The terms we use for Amazon ads, performance, margin and customer value, in plain English with the formula behind each one
- [Overview](https://www.laurence.com/docs/amazon/overview.md): How Amazon search, ads and demand work, as we have measured them, and how to read these pages
- [How a Shopper Buys](https://www.laurence.com/docs/amazon/how-a-shopper-buys.md): The path from a search to an order, and the products, listings, sellers and Buy Box along it
- [Sponsored Ads](https://www.laurence.com/docs/amazon/sponsored-ads.md): Amazon's three ad products, how a campaign is built, and how a target matches a shopper's search
- [The Search Results Page](https://www.laurence.com/docs/amazon/search-results-page.md): What a shopper sees after a search, where the ads sit, and how organic rank works
- [The Auction](https://www.laurence.com/docs/amazon/the-auction.md): How Amazon decides whether your ad shows and what a click costs, as we have measured it
- [Placements](https://www.laurence.com/docs/amazon/placements.md): The three places a Sponsored Products ad can show, and how clicks, conversion and price differ between them
- [Organic and Paid](https://www.laurence.com/docs/amazon/organic-and-paid.md): How organic rank turns into sales, how fast clicks fall down the page, and what advertising does and does not do to organic rank
- [Demand and Markets](https://www.laurence.com/docs/amazon/demand-and-markets.md): Where we see shopper demand, what each source misses, and how we define markets, niches and product lines
- [Measuring Results](https://www.laurence.com/docs/amazon/measuring-results.md): How Amazon reports what ads did, the traps in that reporting, and the accounts and data we read
- [Glossary](https://www.laurence.com/docs/amazon/glossary.md): Every Amazon and advertising term used in the Amazon Overview pages, in one place
- [Laurence for Agents](https://www.laurence.com/docs/laurence-for-agents/overview.md): Connect your own AI agent to Laurence and ask it about your Amazon account
- [Connect with MCP](https://www.laurence.com/docs/laurence-for-agents/mcp.md): Add the Laurence MCP server to Claude, ChatGPT, Grok, Cursor, VS Code or another agent, sign in, and start asking about your account


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