Last Updated: January 15, 2026
This End User License Agreement ("Agreement") is a binding legal contract between you ("User," "you," or "your") and Laurence AI, Inc. ("Laurence," "we," "our," or "us"). By accessing or using the Laurence platform, dashboard, APIs, or any related services (collectively, the "Service"), you agree to be bound by the terms and conditions of this Agreement. If you do not agree to these terms, you must not access or use the Service.
If you are using the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to this Agreement.
Laurence provides an automated Amazon PPC bid optimization platform that uses statistical models to calculate and adjust advertising bids on your behalf. The Service includes, but is not limited to:
Subject to your compliance with this Agreement, Laurence grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service solely for your internal business purposes of managing and optimizing your Amazon advertising campaigns.
This license does not include the right to: (a) modify, copy, distribute, or create derivative works based on the Service; (b) reverse engineer, decompile, or disassemble any aspect of the Service; (c) sublicense, resell, rent, lease, or lend access to the Service to any third party; (d) use the Service to build a competing product or service; or (e) use automated means to access or scrape the Service beyond its intended interfaces.
To use the Service, you must create an account and connect your Amazon Advertising account via Amazon's Login with Amazon (LWA) OAuth flow. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You agree to: (a) provide accurate and complete information when creating your account; (b) promptly update your information if it changes; (c) notify us immediately of any unauthorized access to or use of your account; and (d) not share your account with any unauthorized person.
By connecting your Amazon Advertising account to Laurence, you authorize us to access your advertising data, submit bid changes, create and modify keywords and product targets, and manage campaign settings on your behalf via the Amazon Advertising API. You acknowledge that:
You retain all ownership rights in the data you provide to the Service or that we access through your Amazon Advertising account ("Your Data"). This includes campaign performance metrics, keyword data, product information, and advertising spend data.
We use Your Data solely to: (a) provide and improve the Service for your account; (b) calculate optimized bids and make campaign adjustments; (c) generate analytics and reports for your review; and (d) improve the accuracy of our statistical models. We will never sell Your Data to third parties or use it to benefit your direct competitors.
We may use anonymized, aggregated data derived from Your Data to improve our models and Service generally, provided that such data cannot be used to identify you, your products, or your business.
All rights, title, and interest in and to the Service, including all algorithms, statistical models, software, interfaces, documentation, and intellectual property, are and remain the exclusive property of Laurence. Nothing in this Agreement grants you any rights in our intellectual property except as expressly set forth herein.
Laurence offers a 30-day pilot period during which you may evaluate the Service. After the pilot period, continued use of the Service requires a paid subscription. Fees, billing frequency, and payment terms are as agreed in your separate Order Form or subscription agreement.
We reserve the right to modify our pricing with 30 days' prior written notice. If you do not agree to a price change, you may terminate your subscription before the change takes effect.
While Laurence uses rigorous mathematical methods to optimize your bids, advertising performance depends on many factors beyond our control, including product competitiveness, listing quality, market conditions, Amazon algorithm changes, and consumer demand. We do not guarantee any specific level of sales, ACOS, ROAS, or profitability.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, LAURENCE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY. OUR TOTAL AGGREGATE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE FEES PAID BY YOU TO LAURENCE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
Each party agrees to treat as confidential all non-public information disclosed by the other party in connection with this Agreement ("Confidential Information"). This includes, for Laurence, our algorithms, pricing, and proprietary methods, and for you, Your Data and business information. Neither party shall disclose the other's Confidential Information to any third party except as required by law or with prior written consent.
This Agreement is effective upon your first access to the Service and continues until terminated. Either party may terminate this Agreement: (a) for convenience with 30 days' written notice; or (b) immediately if the other party materially breaches this Agreement and fails to cure within 15 days of notice.
Upon termination: (a) your license to use the Service immediately ceases; (b) we will cease making bid adjustments to your campaigns; (c) we will delete Your Data within 30 days, unless you request an export or longer retention is required by law; and (d) all fees accrued through the termination date remain payable.
You agree to indemnify, defend, and hold harmless Laurence and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from: (a) your breach of this Agreement; (b) your violation of applicable law; or (c) your negligence or willful misconduct in connection with the Service.
This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of laws provisions. Any dispute arising from this Agreement shall be resolved by binding arbitration administered by JAMS in New York, New York, under its Streamlined Arbitration Rules. Each party irrevocably waives the right to a jury trial.
If you have any questions about this Agreement, please contact us at matthew@trylaurence.com.