# Laurence

> Autonomous advertising built on custom fit statistical models that understand the exact interplay between LTV, margin, CAC, cash payback periods, and market dynamics. Built by engineers, quants, and researchers from Google, Meta, and top quantitative hedge funds. Laurence advertises like modern hedge funds trade markets, driving a 15-40% improvement in net profit for Amazon brands within a month of onboarding.

## Product

- [Methodology](https://www.laurence.com/methodology): How Laurence prices every click, conversion rates statistically modeled per search term and placement, grounded in each product's true margins.
- [Autonomously run ads](https://www.laurence.com/#profit-engine): Campaigns that run themselves: you provide COGS and goals, Laurence calculates margins, reprices every keyword hourly, and manages budgets, discovery, and brand defense.
- [Brand intelligence](https://www.laurence.com/#platform): The whole Amazon business explained, questions answered in plain English, campaigns and keywords made legible, consistent reporting.

## Blog

- [Branded vs non-branded on Amazon: what the split actually costs](https://www.laurence.com/blog/branded-vs-non-branded-amazon-ads) (2026-09-04, by Lucas Galioğlu): Branded clicks cost 29% less, convert 1.9x better, and run at a third of the ACOS of non-branded. That gap is why a single blanket ACOS target quietly moves budget onto your own brand name.
- [The FTC’s Amazon Ads lawsuit, explained](https://www.laurence.com/blog/the-ftcs-amazon-ads-lawsuit-explained) (2026-09-01, by Matthew Chen): Fake bidders, leaked internal memos, and more.
- [Laurence raises $5.8 million to automate performance marketing](https://www.laurence.com/blog/laurence-seed-fundraise) (2026-06-03, by Matthew Chen): Seed round led by Susa Ventures and Box Group, with participation from Y Combinator and more.

## Team

- [Team](https://www.laurence.com/about): Engineers from Google, Meta, and Jump Trading; founders Matthew Chen (CEO) and Leo Gierhake (CTO).

## Reference

- [Sitemap](https://www.laurence.com/sitemap.xml): Machine-readable URL inventory with per-URL lastmod and priority.