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Private Label FBA

Cleaning & repair · US · $60K/mo · Result in 2 weeks · Jan 2026

+50%total salesTACoS under 15%

Reversing a four-month sales decline in two weeks

Goal: Reverse months of declining sales before organic rank collapsed.

Total sales

+50%

reversedfrom −20%/mo

TACoS

<15%

held

Impressions per $

10×

10×from 1×

Incremental sales

+$71K/mo

Figures from the brand's Amazon Ads and total-sales reporting over the first two weeks after launch. Incremental = monthly run-rate sales above the pre-Laurence baseline. TACoS = total ad spend ÷ total store sales.

I was up all night for months wondering why our sales were dropping. In 30 minutes the team at Laurence told us more about our account than our agency had in months, and their performance has been incredible!
Founder — Cleaning & repair brand

Starting position

Sales had fallen about 20% month over month for four straight months, and the slide was dragging organic rank down with it — the start of a death spiral that put three years of growth at risk.

What we found

The decline was self-reinforcing: every month of lost sales velocity cost organic rank, which cost more sales the month after.

The account was running on autopilot. Some campaigns hadn't been adjusted in months, bids were set by guesswork, and each ASIN targeted only about 20 keywords — missing terms with thousands of relevant searches a day.

Lifetime spend vs. salesFeb 2022 – Dec 2025
Lifetime spend vs. sales — Years of growth rolling over into a four-month decline.
Years of growth rolling over into a four-month decline.
Bid-change historyPrior 4 months
Bid-change history — A handful of erratic, unexplained edits — no system at work.
A handful of erratic, unexplained edits — no system at work.

What Laurence did

Laurence immediately surfaced thousands of relevant keywords the account had never targeted.

Its hierarchical model estimates a conversion rate for every one of them — even brand-new keywords — by borrowing statistical strength from similar terms, then prices each bid for profit. That turned the same budget into about 10× the impressions, lifting clicks and orders by 1.5×.

Impressions, clicks & ordersFirst 2 weeks
Impressions, clicks & orders — About 10× more impressions for the same spend.
About 10× more impressions for the same spend.

What happened

The lost sales velocity came back almost immediately, and organic sales started climbing with it.

Total sales rose more than 50% in two weeks while TACoS stayed under 15% — growth that reinforced organic rank instead of cannibalizing it.

Total revenue & ad salesFirst 2 weeks
Total revenue & ad sales — Daily sales up ~50% within two weeks.
Daily sales up ~50% within two weeks.
PPC profit (ad sales − spend)First 2 weeks
PPC profit (ad sales − spend) — A clear step-change up after launch.
A clear step-change up after launch.

More results

4×total store revenue

A scaling-stage household-essentials brand

Read case study
2.2× → 5.8×ROAS

A private-label photo & video gear brand in a saturated category

Read case study

Ready to see results like this?

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Reversing a four-month sales decline in two weeks