How we grew total sales by 50% in under 2 weeks
50%
total sales growth
$71K
in monthly incremental sales gained
10x
more impressions for the same spend
The Challenge: Sales were declining for four months straight
Nomadz, an agency, was managing PPC for this brand: offshore account managers kept saying everything was fine while sales dropped by 20% month on month.
Over time, the drop in sales caused organic rank to plummet, further causing sales to decline.
This brand was on course for a death spiral: at risk of losing three years of growth due to blatant mismanagement.
The Discovery: Their agency was covering up their poor performance
Nomadz was barely updating campaigns every two weeks: some campaigns hadn't been touched in months: competitors adjusted their strategies while Nomadz was asleep at the wheel.
There was clearly no strategy involved: bids were being guessed at, costing this brand thousands of dollars a day in lost sales and wasted spend.
Worse yet, they were only running 20 keywords per ASIN with extremely poor coverage: they were missing out on keywords with thousands of relevant searches a day.
The Solution: Regain organic rank and scale impressions
Laurence was immediately able to identify thousands of previously untargeted keywords.
Then, using our proprietary statistical models, Laurence was able to calculate conversion rates for every one of these keywords and bid optimally for each one.
This allowed us to get 10x more impressions for the same spend, increasing click volume and order count by 1.5x.
The Result: Reverse the lost sales velocity within two weeks
Right away, we were able to pick up months of lost sales velocity, causing organic sales to grow right away.
Sales volume has doubled while TACOS remains below 15%.
Most importantly, Laurence was able to achieve this growth profitably without cannibalizing organic sales.
“I was up all night for months wondering why our sales were dropping. In 30 minutes the team at Laurence told us more about our account than our agency had in months, and their performance has been incredible!”
Founder
Cleaning & Repairs Brand
Ready to see results like this?
Book a Demo