“I’ve been really impressed by Laurence’s focus on margin and profits.”
Chris GarcinCEO & Co-founder @ Pit Viper
Advertising is a math problem.
Solve it with Laurence.
Laurence is the AI platform that drives profitable Amazon growth
Map your product markets.
Optimize for your goals.
And manage your whole store.
Volumizing Mascara: Blackest Black, 0.34 fl oz
★★★★★4.6(18,204)
$34.99
Lengthening Mascara: Brown Black, 0.32 fl oz
★★★★★4.6(9,317)
$32.99
Tubing Mascara: Smudge-Proof Black, 0.27 fl oz
★★★★★4.5(5,120)
$29.99
Brow Lamination Gel: Clear Hold, 0.28 fl oz
★★★★★4.4(6,441)
$19.99
Liquid Eyeliner Pen: Matte Black, 0.05 fl oz
★★★★★4.7(12,884)
$24.99
Lash Growth Serum: Peptide Complex, 0.17 fl oz
★★★★★4.6(3,864)
$48.99
Lash Primer: White Base Coat, 0.3 fl oz
★★★★★4.5(2,708)
$22.99
Volumizing Mascara: Deep Brown, 0.34 fl oz
★★★★★4.5(7,032)
$34.99
Volumizing Mascara: Blackest Black, 0.34 fl oz
★★★★★4.6(18,204)
$34.99
- Buildable volume in two coats, no clumps or flaking
- Tapered fiber brush lifts and separates every lash
- Smudge- and sweat-resistant wear for up to 16 hours
- Ophthalmologist-tested, safe for contact lens wearers
mascara1,208
mascara9.2%$1.54$2.48▲volume mascara8.9%$2.31$1.12▼black mascara8.7%$2.19
lengthening mascara8.4%$2.09waterproof mascara8.1%$2.04best mascara7.4%$1.88
long lasting mascara6.9%$1.83$1.74▼tubing mascara6.5%$1.71fiber mascara6.2%$1.62
smudge proof mascara6.0%$1.55mascara for short lashes5.8%$1.49+1,197
lash care934
lash serum5.2%$1.33eyelash growth serum6.1%$1.59lash primer5.4%$1.41
lash conditioner5.1%$1.30eyelash serum5.0%$1.26lash growth4.8%$1.18
lash lift at home4.7%$1.15$1.20▲peptide lash serum4.6%$1.12
serum for thin lashes4.2%$0.99lash strengthening serum4.1%$0.95+924
black lash612
black lash mascara7.3%$1.71$1.79▲blackest black mascara6.9%$1.61
black lash serum6.6%$1.51black lash primer5.9%$1.30black false lashes5.3%$1.15
waterproof black mascara6.3%$1.43jet black mascara5.0%$1.05$0.98▼
black lengthening mascara5.6%$1.22smudge proof black mascara5.1%$1.08+603
lash tools415
eyelash curler6.8%$1.41$1.52▲lash comb6.2%$1.36heated eyelash curler5.7%$1.29
lash separator5.5%$1.23lash brush4.9%$1.08eyelash curler refill pads5.3%$1.17
mini eyelash curler4.4%$0.95stainless lash curler4.2%$0.90
eyelash curler with pads4.0%$0.86+407
mascara812,40412,4061,141black mascara704,91811,283981waterproof mascara402,6337,215584lash serum342,8766,522339eyelash serum204,9184,161208black lash mascara371,5596,102445eyelash curler241,1204,388298
OPTIMIZE FOR
ProfitCONTRIBUTION MARGIN
Lifetime valueREPEAT-ADJUSTED
Revenue growthTOP LINE
Market shareCATEGORY UNITS
UNIT ECONOMICS · VOLUMIZING MASCARASALE PRICE$34.99
Referral fee 15%−$5.25
FBA fees small standard size−$3.65
Returns 2.5% rate−$0.87
COGS landed unit cost−$5.63
Contribution margin $19.59 · 56%
WHAT A CLICK IS WORTH
CVR9.2%×AOV$48.20×MARGIN56%=PER CLICK$2.48
THIS HOUR’S BID
mascaraEXACTOLD BID$1.54
NEW BID$2.48
profit-positive while CPC ≤ $2.48
LISTING OPTIMIZATION
+11%CTR
BEFOREVolumizing Mascara - Blackest Black
AFTERVolumizing Mascara - Waterproof, Clump-Free Volume
tapered fiber brush added to bullet 2
smudge-proof, no flaking moved to bullet 1
Title rewritten from converting search terms
BACKEND SEO
214terms
wimperntuschemascara for hooded eyesmascara alargadoralash lengtheningfiber brush wandmascara blackno clump formulamascara waterprooftubing formulablackest blacklash serum peptidesmudge proof
+202 more, refreshed hourly
Hidden keywords refreshed from real searches
INVENTORY
34days of cover
today+10 wksREORDER POINT
on hand4,180 units
selling123 units/day
reorder bySep 3
Sized from live sales velocity, to hold rank through Q4
SALES VELOCITY FORECAST
+38%units/wk by Q4
Projected from the same conversion evidence
Do it all autonomously.
LaurenceMap your product markets.
Optimize for your goals.
And manage your whole store.
Volumizing Mascara: Blackest Black, 0.34 fl oz
★★★★★4.6(18,204)
$34.99
Lengthening Mascara: Brown Black, 0.32 fl oz
★★★★★4.6(9,317)
$32.99
Lash Growth Serum: Peptide Complex, 0.17 fl oz
★★★★★4.6(3,864)
$48.99
Lash Primer: White Base Coat, 0.3 fl oz
★★★★★4.5(2,708)
$22.99
Volumizing Mascara: Blackest Black, 0.34 fl oz
★★★★★4.6(18,204)
$34.99
- Buildable volume in two coats, no clumps or flaking
- Tapered fiber brush lifts and separates every lash
- Smudge- and sweat-resistant wear for up to 16 hours
mascara1,208
mascara9.2%$1.54$2.48▲volume mascara8.9%$2.31$1.12▼
black mascara8.7%$2.19best mascara7.4%$1.88
lash care934
lash serum5.2%$1.33$1.48▲eyelash serum5.0%$1.26
lash primer5.4%$1.41$1.29▼lash growth4.8%$1.18
black lash612
black lash mascara7.3%$1.71$1.79▲black lashes6.1%$1.39
jet black mascara5.0%$1.05$0.98▼blackest black6.9%$1.61
lash tools415
eyelash curler6.8%$1.41$1.52▲lash comb6.2%$1.36
heated eyelash curler5.7%$1.29lash brush4.9%$1.08
mascara812,4041,141lash serum342,876339black lash mascara371,559445eyelash curler241,120298
OPTIMIZE FOR
Profit
Lifetime value
Revenue growth
Market share
UNIT ECONOMICSSALE PRICE$34.99
Referral fee 15%−$5.25
FBA fees small standard−$3.65
Returns 2.5% rate−$0.87
COGS landed cost−$5.63
Contribution margin $19.59 · 56%
THIS HOUR’S BIDmascaraEXACT
CVR9.2%×AOV$48.20×MARGIN56%=PER CLICK$2.48
OLD BID$1.54
NEW BID$2.48
profit-positive while CPC ≤ $2.48
LISTING COPY
+11%click-through rate
BEFOREVolumizing Mascara - Blackest Black
AFTERVolumizing Mascara - Waterproof, Clump-Free
BACKEND SEO
214hidden search terms
wimperntuschelash lengtheningmascara blackno clump formulablackest black
+209 more, refreshed hourly
INVENTORY
34days of cover
todayREORDER POINT
on hand4,180 units
selling123 / day
reorder bySep 3
SALES FORECAST
+38%units/wk by Q4
Projected from the same conversion evidence
Do it all autonomously.
LaurenceTrusted by 8 and 9-figure brands on Amazon
The profit math you always wanted
Ad spend calibrated to your true margins
(12,000impressions×3.2%CTR)×(12.4%CVR×$38average order value×32%your margin−$1.15CPC)=$138profit
now runs your ads.
Laurence fully autonomously optimizes toward any goal: guided by a strict understanding of each SKU's profitability.
Organic Rank
#9 · ▲8 / 30d
Market Share
3.58% of purchases
Auction Dynamics
$1.49 CPC · hourly
Top of SearchImpr 9,410 (19%) · CVR 21.9% · CPC $2.20 · ROAS 3.8x
Rest of SearchImpr 31,650 (65%) · CVR 11.9% · CPC $1.38 · ROAS 3.3x
Detail PageImpr 7,650 (16%) · CVR 7.5% · CPC $1.24 · ROAS 2.3x
ball area = clicks at that price · ink ball = latest
Placements
Every placement needs to be priced differently
bar = what a click is worth · tick = the price paid
Dayparting
peak Sat 13:00
00
03
06
09
12
15
18
21
Mon
Tue
Wed
Thu
Fri
Sat
Sun
11.7%21.5%CVR · low → high · 7d attribution
Incrementality
90% incremental
Branded searches
Capped pool: defended at the lowest bid that keeps the shelf
Would happen anyway60%
Incremental40%
Non-branded searches
Open pool: where the growth dollars go
10%
Incremental90%
One platform for all of Amazon
All your reporting in one place. Laurence lives in your Slack and email and connects to your agents so you can learn whatever you want, right away.
Laurence · Ask● LIVE
Y
You
Why did my CAC fall in July?
L
Laurence
New-to-brand CAC came down from $12.40 to $9.85. Spend held flat while more of it moved onto proven non-branded terms.
Trusted by the marketing teams of tomorrow.
“Laurence has grown our Amazon volume significantly while holding CAC steady.”
Andrew CarrollMarketing Director @ Fi
“They handle the top-of-class execution so it’s hands-off on our end.”
Jayden JonesDirector of Marketplace @ SPYLT