Amazon AdvertisingEngineered to Maximize Profits
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What is Laurence?
“We've had 4 Amazon agencies in 4 years... nobody knows net profitability and ads like these guys do.”
Denis O'Dwyer
CEO & Founder @ Naturealm
Advertise For Profits, Not ROAS
Advertising is just trading: maximize profit after margin and ad spend
Learn about our approachBid Optimization
Every bid is priced from your true margins and LTV — not a target ACOS — and repriced every hour as demand, competition, and inventory shift.
Keyword Harvesting
Laurence mines your traffic for new search terms, tests them at controlled bids, and promotes the ones that convert into exact targets — at a scale no human team can match.
Market Capture
The system maps your category tile by tile, measures where profitable share is winnable, and moves spend to capture it.
Budget Pacing
Spend paces smoothly to your budget targets — and when the engine observes profitable demand, it flags the headroom instead of leaving profit on the table.
Brand Defense
Laurence defends exactly the brand traffic that's incremental — and stops paying for clicks you'd win anyway.
Full-Service Management
Laurence runs every surface of the store: each one powered by the advertising engine's data flywheel.
LTV Calculation
Laurence calculates each product's exact lifetime value: repeat purchase rates, Subscribe & Save, and time-to-repeat.
Learn moreListing Optimization
Laurence reads each listing against its live keyword performance and rewrites titles, bullets, and copy to convert.
Learn moreBackend SEO
Backend search terms tuned to the queries your catalog actually ranks and converts on — full coverage, no wasted bytes.
Learn moreInventory Management
Velocity and days-of-cover tracked per SKU, so you defend rank and ad spend without stocking out.
Learn moreCompetitor Analysis
Laurence watches rival listings, pricing, and share — and turns the gaps into conquest targets.
Learn moreCase Studies
Daily run rate · before → now
- Ad spend
- $0.6K$1.9K/day
- Ad sales
- $2.1K$7.6K/day
- Total revenue
- $3.2K$13K/day
Private Label FBA
Household essentials
held at ~14% TACoS
“Laurence is radical innovation in the PPC space”
— Founder, Household essentials brand
By quants, engineers, and researchers
We've built systems at Google, Meta, Jump Trading, and BCG, where mistakes cost hundreds of millions. We built Laurence because agencies and existing software solutions are ripping off Amazon brands, and we know a better solution exists.
How We Compare
Start a Free Pilot or Book a Demo With our Engineers
Free pilot
Start with Laurence running the account for 30 days.
We connect to your Amazon Ads account, find the waste, and start moving bids toward profitable growth before you commit to a longer engagement.
Best for:
Brands that want to see the system operate on real spend before making a long-term decision.