Automated Amazon PPC that actually works
using the same math and statistics that hedge funds trade billions with
Trusted by Leading Brands to optimize tens of millions in ad spend
2x
total sales growth
“Laurence is radical innovation in the PPC space”
— Founder, Cleaning & Repairs Brand
50%
total sales growth
“Laurence told us more about our account than our agency had in months”
— Founder, Cleaning & Repairs Brand
2x → 5.78x
ROAS improvement
“Within a few days Laurence was able to stop the rut and accelerate sales!”
— Co-founder, Photo & Video Supplies Brand
Built by engineers and researchers from
Why Others Fail
Agencies and other software solutions rely on guesswork and rigid, simplistic rules
Why did you bid $1.50 instead of $1.40?
Overpaying 10 cents a click adds up: when a keyword gets 10 clicks a day, over 50 keywords per product, you're losing almost a million dollars a year.
- ✕Bids set by rules of thumb, not data
- ✕No visibility into true conversion rates
- ✕Wasted spend compounds daily
Why did you suddenly decide to pump bids on this ASIN?
They send scripts and playbooks to offshore VAs you've never met. When you ask why a bid changed, they take days for a scripted response.
- ✕Decisions made by rotating amateur contractors
- ✕'Strategy' is a black box
- ✕Chasing reports for days
Why did you take weeks to notice a new competitor?
Bi-weekly spreadsheet reviews can't catch a new trending product or a competitor's price drop. By the time they adjust, you've lost months of profit.
- ✕Manual updates lag behind market changes
- ✕Seasonal shifts missed for weeks
- ✕No real-time learning
How You Win with Laurence
Laurence handles all the complicated math so you crush the competition
Mathematically optimal bids
We constantly calculate and recalculate conversion rates for tens of thousands of keywords at all cost-per-click levels. Each resulting bid precisely maximizes your profits.
- ✓Bid calculations for tens of thousands of keywords and product targets
- ✓Hard math and statistics, not elementary rules of thumb
- ✓Bids optimized to the cent
Full transparency on every decision
Every bid change, every target adjustment, every budget shift is logged with a clear explanation. With our Ask Laurence AI reporting agent, you'll always get the answers you need, whenever you need them.
- ✓Complete audit trail
- ✓Always-on Ask Laurence AI reporting agent
- ✓No black box decisions
Hourly optimization, not weekly
Our models continuously learn your products, market niches, and seasonality, adjusting bids every hour as conditions change. We catch market shifts before anyone else, so we never miss a new product launch or competitor price drop.
- ✓Real-time learning
- ✓Catches trends before competitors
- ✓Adapts to seasonality automatically
Built by engineers and 8-figure Amazon sellers
An elite team that delivers elite results
We've built systems at Google, Meta, Jump Trading, and BCG, where mistakes cost hundreds of millions. We built Laurence because agencies and existing software solutions are ripping off Amazon brands, and we know a better solution exists.
Our Background
Book a Demo
Chat with our founders directly to understand our math in simple terms, and how that math translates to real results.