Every click has a value: Laurence calculates it
Value per click is driven by conversion rates, margin, LTV, and organic sales at each organic rank. Laurence models every one of them, for every search term, at every placement.
Bids set from a target ROAS or ACOS that treats every sale alike and every click the same.
Every click priced by what it is worth to your brand, on that search term, in that placement.
Four signals, one value per click
Conversion rates
How likely a click on each search term is to become an order, at each placement, even where a term has little data of its own.
Your true margins
What each order actually earns after cost of goods, fees and returns. Not a target ROAS or ACOS.
Repeat orders and LTV
What a new customer is worth over time, not only on the first order. Modeled, not ignored.
Organic rank
The organic sales you gain at each organic rank, so incrementality is fully priced in.
“I’ve been really impressed by Laurence’s focus on margin and profits.”
No black box
Your margins, your goal
You set your margins and your goal. Laurence prices every click to them.
Every value on the record
The value behind every search term and placement, visible in the platform.
Ask why
Ask Laurence explains any bid, on the platform or directly in Slack.
