Scope your entire market, search term by search term
Laurence builds a complete bottoms-up map of your products' markets by modeling demand for every possible search term, as well as inferring what your current organic rank and ad rank is.
Campaigns built from the keywords someone thought of, with no view of the market around them.
A map of every search term in your market, sized and ranked, before a dollar is spent.
Four kinds of niche, found before you spend
Most worth growing
Real demand where a better rank pays back fastest.
Already won for free
Searches you own organically, so ads never pay for sales you would get anyway.
Underexploited
Demand nobody is bidding on well yet, cheap to win.
Your competitive advantage
Searches where your product, price or reviews beat what shoppers see today.
“In our competitive category they have provided valuable insights on how to play in this space, as well as handle the top-of-class execution so it’s hands-off on our end!”
No black box
Your products, your market
Built from your catalog and every category you sell in.
Every term on the map
The Laurence market map and the entire keyword universe, in the platform.
Ask why
Ask Laurence why a niche is worth growing, or why it is not.
