Autonomous, algorithmic execution tied directly to your precise goals
Laurence targets every relevant search term, autonomously adjusting bids every hour across Sponsored Products, Brands, Display, and DSP according to our models' calculated value per click, ensuring you never lose out on profitable volume while never overpaying.
Bids changed once a week by hand, from last month's ACOS.
Every bid repriced every hour, at every placement, to what the click is worth.
Bids that follow value, inside your limits
Per-placement bidding
A separate bid for top of search, rest of search and detail pages, each set to that placement's value.
Hard budget constraints
Works within fixed, hard budget constraints. Spend never runs past the cap you set.
Flexible goals
Net profit, revenue growth, or a target CAC/CPA. Laurence bids to whichever you choose.
Every ad product
Sponsored Products, Brands, Display and DSP, run as one.
“Laurence has grown our Amazon volume significantly while holding CAC steady.”
You stay in control
Inside your budget, always
Hard caps you set. Laurence never spends past them.
Every bid on the record
Each change logged with the value it was set to, visible in the platform.
Your goal, your call
Change the goal or pause any campaign, and the next hour's bids follow.
