Resources
Everything we have published, in one place
Blog posts, case studies, podcast episodes, and posts from the team, across every channel we publish on.
Featured · Blog
Branded vs non-branded on Amazon: what the split actually costs
Branded clicks cost 29% less, convert 1.9x better, and run at a third of the ACoS of non-branded. That gap is why a single blanket ACoS target quietly moves budget onto your own brand name.
Laurence blog · Research · Sep 4, 2026
Read moreAmazon as a sales channel is all about contribution margin.
LinkedIn
Contribution margin is the number that decides whether Amazon pays off
Matthew Chen on LinkedIn · Jul 20, 2026
If you don't understand your LTV on Amazon, you're either bleeding out ad spend or leaving profit on the table.
LinkedIn
How LTV sets what a new Amazon customer is worth paying for
Matthew Chen on LinkedIn · Jul 17, 2026
Bigger ad budgets do not result in sales growth. I talk to so many DTC, CPG, and Amazon operators week in and week out, and one of the main misconceptions I'm seeing in the market is that spending more on ads will automatically yield growth.
LinkedIn
Why a bigger ad budget does not buy growth
Matthew Chen on LinkedIn · Jul 16, 2026
Your Amazon ROAS and TACOS are the biggest bottleneck to scaling to high 8 figures in revenue and beyond.
LinkedIn
Why optimizing for ROAS and TACoS caps your growth
Matthew Chen on LinkedIn · Jul 13, 2026
Videos
Fire your agency.
The Backend with Laurence · Short · Jun 7, 2026
Videos
Taking a bet on Laurence
The Backend with Laurence · Short · Jun 5, 2026
Blog
Laurence raises $5.8 million to automate performance marketing
Laurence blog · Announcements · Jun 3, 2026
Videos
Be proactive, not reactive
The Backend with Laurence · Short · Jun 3, 2026
Videos
Doing everything but not getting results?
The Backend with Laurence · Short · Jun 3, 2026
Videos
How ads drive growth
The Backend with Laurence · Short · Jun 3, 2026
Videos
Profit is all that matters.
The Backend with Laurence · Short · May 31, 2026
Videos
Teach yourself to win
The Backend with Laurence · Short · May 29, 2026
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