Guides to Amazon ads
How to run your ads on Amazon, one question at a time, with the figures from the accounts we run.
- Updated November 10, 2026
Amazon ad bids, set from what a click is worth
Set Amazon PPC bids from what a click is worth. Across 20 brands, top-of-search clicks converted 2.1x product-page clicks. How to bid each placement.
- Updated November 10, 2026
Amazon ad keywords, chosen from what shoppers already search
Find Amazon PPC keywords in your search term report, then choose by profit per click. Across 20 brands, small searches brought 25% of non-branded orders.
- Updated November 10, 2026
Amazon ad budgets, paced to the clicks worth buying
Pace an Amazon PPC budget month to date and fix campaigns that run out. Across 15 brands, morning clicks converted 1.4x as often as evening clicks.
- Updated November 10, 2026
Short answers about Laurence
Yes, Laurence runs Amazon Sponsored Products, Sponsored Brands, Sponsored Display and DSP. Short answers on how it bids, what it needs and how to start.
- Updated November 10, 2026
Amazon ad costs, counted per order rather than per click
What Amazon PPC costs: across 20 brands, the median click cost $1.63 and each ad order $9.14. CPC and cost per order by store, month and placement.
- Updated November 10, 2026
Amazon ACOS, judged against your own margin
A good ACOS sits below your margin. Across 20 Amazon brands we run, the middle half ran non-branded ACOS at 37% to 84% and branded at 13% to 28%.
- Updated November 10, 2026
Amazon ad types, starting where shoppers search
Sponsored Products vs Sponsored Brands vs Sponsored Display, and when to use each. Across 20 brands, Sponsored Products took 93% of Amazon PPC spend.
- Updated November 10, 2026
Amazon ad management, matched to the size of the job
Amazon PPC agency, software your team runs, or a full-service autonomous system: what each does and costs. Our median store met 1,907 searches a week.
- Updated November 10, 2026
Amazon ads terms and the formulas behind them
Amazon PPC terms with their formulas, from ACOS and TACOS to match types and placements, plus median ACOS, CPC and CVR across 20 brands we run.
Laurence compared
- Comparison table
How Laurence runs your Amazon ads
Laurence set against an agency, PPC software and your own team, row by row, with a page for each competitor.
- Updated November 10, 2026
Laurence vs Quartile
Both bid on your Amazon ads every hour. The real difference is what the bid is aiming at: Quartile aims at the target you give it, such as ROAS or TACOS, and Laurence aims at what each click is actually worth to your business.
- Updated November 10, 2026
Laurence vs Pacvue
Pacvue is software your team or agency uses to run ads across more than a hundred retailers. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 10, 2026
Laurence vs Perpetua
Perpetua is goal-based software your team uses to run Amazon and retail ads toward a target ACOS. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 10, 2026
Laurence vs Teikametrics
Teikametrics is AI software, with optional strategists, that bids toward an ACOS limit and goal you set, hourly on Amazon, across Amazon, Walmart and TikTok Shop. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 10, 2026
Laurence vs Helium 10
Helium 10 is an all-in-one toolkit for Amazon sellers who run their own business, with an ads tool you set up and steer yourself. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 10, 2026
Laurence vs Jungle Scout
Jungle Scout is Amazon market data and software: research tools for sellers, and for brands a platform whose ads tools your team steers toward an ACOS or ROAS target. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 10, 2026
Laurence vs Skai
Skai is enterprise software your team or agency uses to run search, social and retail media across hundreds of publishers. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 12, 2026
Laurence vs Xnurta
Xnurta is an AI retail media platform your team or agency steers: its AI adjusts Amazon bids hourly toward a target ACOS you set, and it also runs Walmart and Criteo ads. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 12, 2026
Laurence vs m19
m19 is AI software for Amazon ads that sets every bid once a day toward the ACOS or TACOS target, or monthly budget, your team picks for each group of products. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 12, 2026
Laurence vs Stackline
Stackline is retail market data and software: its Ad Manager lets your team, or Stackline’s own experts, run ads across Amazon, Walmart, Target and more. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 11, 2026
Laurence vs Tinuiti
Tinuiti is a full-funnel marketing agency whose teams run your Amazon ads as one part of a plan across retailers, TV, social and search. Laurence runs Amazon ads with models that bid what each click is worth to your business, every hour, and a team that reviews the work.
- Updated November 11, 2026
Laurence vs Flywheel
Flywheel, Omnicom’s commerce business, runs retail media, content and operations for large brands across more than a hundred retailers. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Updated November 11, 2026
Laurence vs Canopy Management
Both run your Amazon ads for you. The real difference is who makes each call: at Canopy Management, ad specialists adjust your campaigns toward an ACOS target; at Laurence, models price what each click is worth to you every hour, and people review the work.
