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Ask Laurence

All your Amazon data, one question away

Ask anything about your Amazon business in plain English, in Laurence, Slack or Teams, and get the answer from your own sales, ads and market data.

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Which search terms drove growth this week?
Which search terms drove growth this week?
Ask Laurence…

Answers from your own data

Ask Laurence combines Laurence's understanding of Amazon with live Amazon Ads and Seller or Vendor Central data. No exports, no uploads, no guessed numbers: when you ask for your TACOS, it adds up your real revenue and ad spend.

What is my TACOS for the last 30 days?
Laurence’s understanding of AmazonMarkets, niches, placements, feesConnected
Amazon AdsLive, refreshed hourlyConnected
Seller Central or Vendor CentralLive orders, revenue and feesConnected
Ad spend$41,860
Sponsored Products$31,240
Sponsored Brands$6,980
Sponsored Display$3,640
Total revenue$352,700
TACOS = ad spend ÷ total revenue11.9%

Ask natively in Slack and Teams

Mention @Laurence in a Slack or Teams channel, or send it a direct message. It answers in the thread with the same numbers you see in the platform, and anyone in the channel can ask the next question.

# amazon-growthThread
JM
Jordan9:02 AM
@Laurence why did TACOS go up last week?
LaurenceAgent9:03 AM

TACOS rose from 13.8% to 15.0%. Total sales were flat, and ad spend grew $3,120, most of it on two new keywords for the iced latte that have not converted yet.

  • iced latte protein: $1,840 spent, 6 orders
  • sugar free iced coffee: $960 spent, 2 orders
Open in Laurence
RK
Riley9:05 AM
@Laurence and how many days of stock do we have on the iced latte?
LaurenceAgent9:05 AM
41 days at last week's pace, with 2,960 units at Amazon and 1,200 inbound.

Charts and reports on request

Ask for a chart and it draws one. Ask for a weekly summary and it writes one. Save any question to run on a schedule, across every store, with the answer in your inbox before Monday’s meeting.

Ask Laurence · chart
Branded and non-branded ad sales, by month
MayJunJulAugSepOct
Non-branded Branded
Summarize last week's top movers and what changedEvery Monday at 8:00 AM · every store · emailed to you
On

It shows its work

Every answer lists the steps behind it in plain words, and links to the page that holds the figures. Ask a follow-up, share the thread with a teammate, or pick it up again next week.

You asked
Why did ROAS drop on the variety pack this month?
6 steps · 7.8s
  1. Choosing how to answer
  2. Reading your key metrics
  3. Comparing periods
  4. Reading placement performance
  5. Reading bid history
  6. Running the numbers
ROAS fell from 3.4 to 2.7. Product Page placements took 41% of spend, up from 22%, after the bid raise on Oct 6, and they return half what Top of Search does.Open Targets

Questions to start with

What brand teams ask in their first week.

Start your free trial$99/mo after a 2 week free trial. Cancel anytime.
  • How is my branded vs non-branded split?
  • What is my TACOS for the last 30 days?
  • How is my best seller performing this month?
  • Compare Top of Search, Rest of Search and Product Pages this month
  • Which keywords had bids raised more than 20% this week, and did sales follow?
  • How is my market share trending in my main category this year?

Every answer aboutyour store, starting

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