Reports
On-demand and regular reporting, native to the Laurence platform
Laurence builds weekly performance reports, event recaps, and on-demand reports from your live Amazon data, explaining what changed, why, and what to do next.
Revenue grew 12% on 3% more ad spend, and profit grew faster than both.
Revenue by day
What changed, and why
- Cold brew concentrate converted betterConversion rose from 11.8% to 14.6% after the new main image went live on Tuesday. That added $4,180 in sales.
- A competitor ran out of stockTheir 32 oz bottle sold out on Wednesday, and your organic rank for "cold brew coffee" moved from 9 to 4.
- Clicks got cheaperCost per click on branded search fell 9%, so the same budget bought 11% more clicks.
What Laurence changed
- MonRaised bids 15% on 18 keywords where clicks got cheaper
- TueMoved $40 a day from Sponsored Display to Sponsored Products
- WedAdded 6 negative keywords that spent $310 with no sales
- FriLowered top of search on 2 campaigns as ACOS passed target
Weekly performance reports
Laurence sends a performance report every Monday morning: revenue, profit, ad spend, and TACOS against last week, the reasons behind each change, and every change made to your ads.
- Revenue, profit, ad spend, and TACOS week over week
- Sent to your whole team by email
- One click opens the full report in Laurence
Revenue grew 12% on 3% more ad spend, and profit grew faster than both.
- Cold brew concentrate converted better after Tuesday's new main image.
- A competitor sold out, and you moved from 9 to 4 for "cold brew coffee".
The reason behind every number
Laurence traces each change down to the product, search term, and day it started, then explains what caused it.
- Price, organic rank, inventory, competitors, bids, and listings
- Down to the product and search term
- Every figure linked to its source
The new main image went live on Tuesday. Shoppers who clicked bought more often, at the same price and the same cost per click.
Recaps for every big event
Prime Day, Prime Big Deal Days, Black Friday, and your own launches each get a recap: incremental revenue against a normal day, new versus repeat customers, and whether the lift held afterward.
- Measured against a fair baseline
- New-to-brand and repeat customers counted separately
- What to change before the next event
On-demand reports, native to Laurence
Request any report and Laurence builds it from your live data. Every report lives in the Laurence platform, and Ask Laurence answers questions on any line of it.
- Weekly reports, recaps, and on-demand reports in one place
- Custom reports built on request
- Ask Laurence about any report
- Weekly report, Nov 2 to Nov 8Nov 9
- October in reviewNov 3
- Weekly report, Oct 26 to Nov 1Nov 2
- Prime Big Deal Days, recapOct 14
Try it with Laurence Insights
One platform for all of Amazon: revenue, profits, ads, margin, market share, competitors, and more. Your first weekly report arrives the Monday after you connect.
