Amazon DSP
Incremental display advertising across Amazon’s online inventory
Display and video on our own Amazon DSP seat, aimed at audiences built from your Amazon Marketing Cloud data and judged on incremental revenue.
- Saw an ad1,842,000Saw an ad, never clicked · 312,400 shoppersReady
- Clicked14,920Clicked, no cart add · 28,100 shoppersRetargeting live
- Added to cart2,310Added to cart, never bought · 3,870 shoppersRetargeting live
- Bought1,064Bought in the last 90 days · 9,760 shoppersRetargeting live
- Cart abandoners$2,140Display · 214 orders
- Clicked, no cart add$1,860Display · 131 orders
- Past buyers, 90 days$1,590Display · 172 orders
- Viewers of similar products$1,310Video · 58 orders
A direct seat with Amazon, and an advertiser that stays yours
Laurence buys on its own Amazon DSP seat, direct on Amazon’s rate card with full API access. Your brand gets its own DSP advertiser under it, so your audiences and history belong to you.
- Your team sees your own DSP numbers, and nobody else’s
- Amazon bills you directly, with no markup on media
- Display and video, on Amazon and across the sites Amazon buys
- SeatLaurence DSP seatDirect with Amazon, full API access
- Manager accountYour brandYour team sees your numbers and nothing else
- AdvertiserYour DSP advertiserYour audiences, campaigns and history
Audiences built from your own funnel
We build audiences in your Amazon Marketing Cloud from every stage of your ads funnel: the shoppers who saw an ad and never clicked, clicked and never added to cart, or added to cart and never bought. Your past buyers and the viewers of your products join them from Amazon’s own signals.
- The same definitions as your funnel report, so every audience matches the chart
- Windows from a week to a year, per audience
- Any ready audience becomes a live campaign in one step
| Segment | Source | Window | Shoppers | Status |
|---|---|---|---|---|
| Added to cart, never bought | AMC | 30 days | 3,870 | Retargeting live |
| Clicked, no cart add | AMC | 30 days | 28,100 | Retargeting live |
| Saw an ad, never clicked | AMC | 30 days | 312,400 | Ready |
| Bought any product | DSP | 90 days | 9,760 | Retargeting live |
| Viewed a similar product | DSP | 60 days | Filling | Building |
Advertising fees incorporated into ROI
On cheap display inventory the audience fee can be most of the bill. We judge DSP on total cost, media and every Amazon fee together, against the sales it adds to your store. Orders after a view and orders after a click stay apart, so view-through never dresses up as performance.
- Incremental TACOS, net of every fee
- Part of each audience held back before a campaign scales
- Never compared with Sponsored Products ROAS
- Media$3,240 47%
- Audience fee$3,340 48%
- Technology fee$320 5%
Delivery and sales in the same place as your Sponsored Ads
Every impression, click, detail page view and order streams from Amazon into Laurence each hour. DSP sits beside your Sponsored Ads in one platform, so you see what display and video add to the whole store, not one campaign at a time.
- Hourly data straight from Amazon Marketing Stream
- Halo sales on the rest of your catalog, shown beside the products you promoted
- New-to-brand orders on every campaign
“They are constantly launching new features/products that are exactly what Amazon Sellers need to succeed and we love being first to test their offerings as they are super responsive to feedback and adapting to our needs.”
Jayden JonesDirector of Marketplace, SPYLT
