Laurence
Amazon Sponsored AdsLaurence Ads

Amazon Sponsored Ads

Amazon search advertising focused around incremental growth

Laurence runs Sponsored Products, Brands, and Display ads, pricing every relevant search term against your true margins and calibrating bids every hour while reallocating budgets each day within bounds.

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How the bidding works
TargetsRepriced 2:00 PM · next 3:00 PM
By productLast 30 daysEnabled
ProductAd salesAd spend ↓ROASClicks
Northwind Titanium Camp Stove & Pot SetSPB0D7KQ4N2X · 123 targets$146K$152K1.0×26,139
ExactCoreSPNon-branded46 targets$58,410$41,7601.4×8,912
backpacking stoveB0D7KQ4N2X$12,840$8,2101.6×1,702
camping stoveB0D7KQ4N2X$10,460$8,0501.3×1,894
titanium cook setB0D7KQ4N2X$7,920$4,1801.9×846
jetboil alternativeB0D7KQ4N2X$4,310$3,9601.1×1,021
ultralight stoveB0D7KQ4N2X$3,880$2,2401.7×512
Show 41 more targets
ExactCore · BrandedSP

Sponsored Products

Keywords and product targets, each search term priced and bid at every placement.

Sponsored Brands

Headline and video ads on the searches where your brand wins the click.

Sponsored Display

Audiences and product pages, to bring back shoppers who viewed and did not buy.

Target every relevant search term

Laurence targets each individual search term with an exact match keyword. Each term has its own value per click: conversion rate and organic rank. A term with low volume borrows data from similar terms so new and long-tail searches never fall through.

  • Bids set to profit or target CAC/CPA, not target ROAS/ACOS
  • LTV counted for high repeat-rate products
reishi mushroom capsulesSponsored Products · Exact
CVR14.2%182 orders on 1,284 clicks
AOV$42.00after discounts
MARGIN50%after COGS, fees, returns
14.2% × $42.00 × 50% =Value of a click$2.98
CPC paid $2.31
Bid$2.82
Value $2.98

A separate bid for each placement

A top of search click converts at a different rate from a detail page or rest of search click. Laurence normalizes bids by placement so brands never overpay for worse converting placements nor underpay for better converting placements.

  • Base bids scaled down; placement modifiers scale them back up
  • Modifiers set hourly along with bids
Placementsreishi mushroom capsules · last 30 days
Top of searchCVR 16.2%
Bid $3.12Worth $3.40
Rest of searchCVR 10.4%
Bid $1.96Worth $2.18
Product pagesCVR 6.1%
Bid $1.18Worth $1.28

Bids calibrated hourly, budgets reallocated daily

Laurence collects the latest impressions, clicks, and conversions every hour, then recalculates bids across all targets accordingly. Budgets always remain within your limits: budgets are reallocated every day between campaigns to spend more on your most incremental and efficient ads and less on your least incremental ads.

  • Thousands of bid adjustments per day
  • Laurence never exceeds your hard budget limits
Hourlyreishi mushroom capsules · Tuesday
Top of search bidSpend so farDaily cap

Every change on the record

Each bid, budget, negative, and modifier change is logged along with the math behind it. See the live log in our platform, or use Ask Laurence to understand why each and every bid was changed.

  • Change your goal and the next hour follows
  • Pause any campaign at any time
Bid historydog tracking collar · Exact · Last 30 days
Top of searchRest of searchProduct pages
$0.50$1.00$1.50$2.00$2.50$3.00Oct 13Oct 20Oct 27Nov 3Nov 10Nov 11

Profit first, at Pit Viper

+32%Net profit a dayover July 13 to August 11, 2026, against the two weeks before, Prime Day excluded
−63%Ad spend a dayon the Sponsored Products ads Laurence runs, over the same 30 days, with store sales level
2.85xROAS, up from 1.66xon Sponsored Products, July 13 to August 2, 2026, against the two weeks before
“I’ve been really impressed by Laurence’s focus on margin and profits.”
Chris GarcinCEO & Co-founder @ Pit ViperRead the story

Start pricingevery click

Backed by

  • Y Combinator
  • Susa Ventures
  • Box Group
  • Jump Trading
  • SV Angel

  • & angel investors from

    OpenAIAmazon