MarketsLaurence Insights

Markets

Fully understand your markets on Amazon

Laurence fully models each market your products sell in, building your TAM from the ground up and breaking it down into niches to target.

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Markets

Every category your products rank in, from estimates for October

BrandsNorthwind Outdoor

MarketEst. TAM / monthYour productsMarket trendYour shareCompetitive outlook

Camp CookwareSports & Outdoors › Camping & Hiking$6,214,9006 listings in 2 linesGrowing+6% a month11.4%▲ 1.8 pts

GSI Outdoors 18.2% · Stanley 9.6%

Insulated Water BottlesSports & Outdoors › Water Bottles$38,402,1004 listings in 2 linesGrowing+14% a month0.9%▼ 0.2 pts

Stanley 24.1% · Owala 19.3%

Dry BagsSports & Outdoors › Water Sports$1,904,3003 listings in 1 lineFlat−1% a month8.9%▲ 0.6 pts

Earth Pak 21.4% · Sea to Summit 13.8%

Camping LanternsSports & Outdoors › Camping Lights$4,387,6002 listings in 1 lineGrowing+9% a month4.2%▲ 0.9 pts

LE 16.9% · Lighting EVER 11.2%

Trekking PolesSports & Outdoors › Hiking Poles$3,118,2502 listings in 1 lineGrowing+21% a month2.7%▼ 0.4 pts

Cascade Mountain Tech 28.6% · Black Diamond 17.9%

5 markets · 2 more without a measured share of 0.1% or more

TAM built from the ground up

Laurence estimates the monthly revenue of every product in each market, then adds them up into the market's TAM. Track how fast each market grows and how your share of it moves.

Monthly TAM from every brand and product in the market
Market growth month over month
Your market share over the last 12 months

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Markets›Camp Cookware

Camp Cookware

Est. TAM / month$6.2MEvery brand's revenue here

Your products6listings in 2 lines

Market trend+6%Growing, a month

Your share11.4%▲ 3.3 pts since Dec

Your shareYour shareMarket

12%6%0%

DecFebAprJunAugOctNov

Every market broken down into niches

Laurence groups every search term in a market into niches by what the shopper wants. Each term has its own monthly searches, purchases, and conversion rate, so every niche is sized down to the exact term.

Searches, purchases, and TAM per niche and per term
Your CVR against the market CVR
Organic and ad rank for every search term

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Niches in Camp CookwareLast 3 reported months

NicheSearches / moTAM / moCVR vs marketOrganicAd rank

Camping stovesConverts above market182,400$468,900$61,200 yours10.9%8.2%——

backpacking stoveTargeted by 2 products54,300$141,800$24,900 yours12.1%8.6%#3#2

jetboil41,700$118,200$6,400 yours5.4%7.9%#18—

camping stove propaneTargeted by 1 product33,900$87,600$13,800 yours11.3%8.4%#6#4

Backpacking potsConverts above market96,200$214,300$38,700 yours11.8%8.1%——

Camp coffee makers88,100$151,600$31,400 yours7.0%7.2%——

Titanium sporksConverts below market28,400$36,900$1,100 yours3.9%7.4%——

Show all 23 niches

Map your competitive landscape

Laurence ranks every brand in your market by estimated revenue and tracks each one's share week by week. See who is gaining share, who is losing it, and which products are taking your sales.

Every competitor ranked by revenue
Weekly market share for every brand
Competitors losing share and their top products

Competitive outlookBy estimated revenue, Nov 10

Summit Gear and Trailcraft hold 58% of the market. You rank #13 by revenue.

100%75%50%25%0%

OthersSummit GearTrailcraftNorthwind (you) · 0.87%

Jun 12Sep 1Nov 10

See every brand, its share over time and the best sellers →

Also in Markets

Conversion rates compared to competitors
Laurence compares your CVR against each other brand in your market.
Every product line
Laurence tracks each product line’s market share, CVR, and reviews against your top competitors.
Ask Laurence
Ask which niches to grow next or why a competitor is gaining share, answered from your own data.