TargetsLaurence Insights
Targets
Every keyword and product you could target
Laurence knows every possible keyword and product target, and calculates value for each and every one.
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TargetsTidewell · Amazon US
Next bid update in 42:17TargetSearches / moOrganic rankWorth per clickToday’s bidLaurence’s bid
Value per click
Laurence calculates the value of a click on each target from its conversion rate, your AOV, and your margin, then compares it to the CPC you pay today.
- Targets where you overpay per click
- Targets where you underbid
- Branded, non-branded, and competitor targets side by side
Worth per click vs. today's bidNon-branded, last 30 days
Today's bidWorth per clickBid pays more than the click returns
Full bid history
Laurence logs the bid and CPC on each target by placement, day by day. See exactly how each bid moved and what each click cost.
- Every keyword, match type, and product target
- Daily bid and CPC by placement
- Turn on Laurence Ads to set bids hourly
electrolyte powderBid history, last 48 hours
Value per click at each placement
The same search term converts at different rates at top of search, rest of search, and on detail pages. Laurence calculates the value per click at each placement separately.
- Top of search, rest of search, and detail pages
- CVR and value per click by placement
- No blended averages
electrolyte powderWorth per click by placement
Worth per clickLaurence's bidToday's bid
Organic rank for every keyword
Laurence tracks your organic rank on every keyword you target. See where ads drive the sale and where your organic listing already captures it.
- Organic rank on every keyword
- Monthly search volume for each keyword
- 12 weeks of rank history
Organic rankLast 12 weeks
tidewell electrolytesBranded
#1held
keto electrolytesNon-branded
#4from #11
sugar free electrolytesNon-branded
#6from #19
electrolyte drink mixNon-branded
#22from #17
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