Laurence MCP
Your Amazon business, in the AI you already use
Laurence MCP connects Claude, ChatGPT, Cursor and the rest of your team’s AI tools to your live Laurence data, so every answer about ads, sales, search terms and profit comes from your own numbers.
Five searches spent $1,146 last week without a single order. Most are wide terms where your bottle shows up next to cheaper tumblers:
Branded search held up. Branded ads returned a 6.8 ROAS over the last 30 days, against 2.1 on non-branded, and branded spend stayed flat week over week. Want me to pull the bid history on the tumbler term?
- Claude
- ChatGPT
- Claude Code
- Cursor
- Codex
- VS Code
- Grok
- Le Chat
- Perplexity
- Copilot Studio
Connected in about a minute
Laurence speaks the Model Context Protocol (MCP), the open standard AI tools use to reach outside data. Add one address, sign in with your Laurence login, and your AI can answer from your store.
Copy the server address
https://mcp.laurence.com/mcpAdd it to your AI
- 1On claude.ai, open Settings, then Connectors.
- 2Choose Add custom connector, paste the server URL and click Add.
- 3Click Connect. It works in Claude Desktop and the mobile apps too.
Sign in and allow
Your AI opens a Laurence sign-in page. Sign in, choose your company and click Allow access. That is the whole setup.
Claude wants to connect to Laurence
Read-only access to one company you choose below.
Choose the company to connect
Authorizing as you@yourbrand.com
Everything Laurence sees, one question away
Your AI gets the same tools Ask Laurence uses on the platform, over the hourly Amazon data Laurence already keeps. Answers come back in seconds, not after an Amazon report finishes running.
Ad performance
Spend, sales, orders, ROAS and CPC by day or month, branded against non-branded, by placement, and hour by hour.
get_ad_spendget_branded_splitget_placement_performanceget_hourly_trendSearch terms
What shoppers searched before they clicked your ads, and what each search cost and sold.
get_search_term_dataget_search_term_insightsSales and products
Total sales across every channel, daily revenue, Best Sellers Rank, FBA inventory, and the deals and coupons you ran.
get_total_salesget_daily_salesget_fba_inventoryget_deals_and_couponsCampaigns and targeting
Campaigns, ad groups, keywords and negatives, which campaigns advertise a product, and how its keywords group.
get_campaignsget_campaign_keywordsget_campaigns_for_asinget_keyword_clustersYour market
Search volume, your share of impressions, clicks and purchases on a search, and where you rank on it.
get_search_demandget_search_rankget_search_popularityget_market_keywordsProfit and customers
Margin per product, net profit, what a new customer costs you and what they are worth over time.
get_product_economicsget_net_profitget_cacget_ltvWhat Laurence did
Every bid change, keyword added or paused, each target’s story, and the scorecard on your dashboard.
get_bid_historyget_target_storyget_system_activityget_kpi_scorecardYour account
Your shared Slack channel with Laurence and the notes from your calls with us.
get_slack_messagesget_call_notesHow Laurence works
What each number on a platform page means, and the method behind the bids.
explain_pageget_platform_mapget_methodology
Try asking
Plain questions work. If your login covers more than one company, name the one you mean.
- How much did we spend on ads last month, and what did it return?
- Which products are running low on FBA inventory?
- What did Laurence change on our account this week?
- Which searches are we losing share on to competitors?
- What does a new customer cost us on our best seller?
Your AI can look, never touch
Read only
No tool can change a campaign, bid, budget or listing. Your AI can look at everything and touch nothing.
One company per connection
You choose the company when you sign in. That company is the only one the connection can ever see.
Checked on every call
Each request is checked against your current Laurence access. Remove someone from a company and their AI stops answering for it.
Yours to switch off
Remove Laurence in your AI tool’s settings, or revoke a personal token from your Laurence settings, at any time.
