How Laurence runs your Amazon ads
Laurence is autonomous advertising across the entire internet, starting with Amazon Ads for e-commerce brands. Statistical models price every click, and people review the work.
See how we compare one to one↓| How every click is priced | ||||
|---|---|---|---|---|
| Laurence | Agency or managed service | PPC software | Your team in Amazon Ads | |
| What a click is worth | A value for every search term, from your margin, its CVR and its CPC. | A target ACOS or ROAS, set per campaign. | Rules or an algorithm steering toward your target ACOS. | Amazon's suggested bid, or one ACOS target. |
| Bidding | Fully autonomous. The models set the bid on every search term every hour, and the placement modifiers every night.About 10,000 bid changes a week on the median account, recalculated every hour. | Account managers, or the service's own bidding software. | Rules you write, or the tool's algorithm, toward your target. | Changes made by hand, plus Amazon's dynamic bids. |
| CVR | Modeled as a probability distribution, so a term with little history is bid with its risk priced in.95% of the search terms the median account pays for get fewer than ten clicks a month, too few to trust an average CVR. | Read from recent results, once a term has enough clicks. | Usually an average over a lookback window. | Judged from the search term report. |
| Organic rank | We track your organic rank on the terms we bid on every day and judge each product on TACOS, so organic sales count. Pricing rank into each bid is what we’re building next. | Managed through TACOS and launch pushes. | Tracked, sometimes with rules or bidding that react to rank. | Ads judged on ad sales alone. |
| Which searches you compete on | We value every search in your category, with its monthly searches and purchases, grouped into niches by shopper intent, and bid on the ones that pay back.About 6,300 different searches got a click on the median account last month. | Keyword research at the start, then terms harvested from auto campaigns. | Terms harvested from auto campaigns, plus the tool's suggestions. | Whatever auto campaigns find, plus Amazon's suggestions. |
| Placements | CVR modeled for each placement, so every placement is bid at what its clicks are worth.About 2× the CVR at top of search, compared with lower on the page. | Placement boosts set from ACOS by placement. | Placement boosts set by rules on ACOS. | One flat top of search boost. |
| Wasted spend | Each click without an order lowers that term's bid at the next hourly update, so a term that isn't converting gets cheaper step by step instead of spending at full bid until someone notices. | Negatives added from the search term report at regular reviews. | Negative and bid-down rules once a term passes a click or spend limit. | Negatives added when someone spots a costly term. |
| Budgets | Checked every hour. A campaign near its daily budget that is clearing your ROAS bar gets more budget for the rest of the day, so profitable ads keep running instead of stopping in the afternoon. | Set to a monthly plan, raised when campaigns run out. | Budget rules and pacing you set up. | Daily budgets, raised by hand or with Amazon's budget rules. |
| Your goals and who does the work | ||||
| Laurence | Agency or managed service | PPC software | Your team in Amazon Ads | |
| Your goals | You set the goal and the guardrails (profit, growth, or a CAC, TACOS or ROAS target), and every bid is priced against them from your margin. | An ACOS or TACOS target, agreed on calls. | A target ACOS you set for each campaign. | An ACOS target and a daily budget. |
| The team | The deployments team sets your strategy and guardrails, reviews what the models did, and is always available to you. | An account manager shared across many accounts. | Whoever on your side sets up and runs the tool. | Your own staff, alongside their other work. |
| What you see | ||||
| Laurence | Agency or managed service | PPC software | Your team in Amazon Ads | |
| Performance monitoring | Spend, sales, ROAS and clicks for every search term Laurence runs, not just account totals.Our Platform: includes targets, market insights, reports, and many more tools in one place. | Regular reports and calls, often with a dashboard. | Dashboards you set up and read yourself. | Amazon's campaign manager and downloaded reports. |
| Insights and reports | Ask Laurence answers questions about your business any time and drafts reports for you, from the data the models use. | Ask your account manager. | Reports you build in the tool, some with an AI assistant. | Pull the data and build the report yourself. |
| Figures are medians across the 15 store profiles Laurence runs, covering all of their Sponsored Products spend, October 6 to November 4, 2026. | ||||
Common questions
- Is Laurence an agency or software?
- Neither. Laurence is a full-stack AI company: our models run your Amazon ads autonomously every hour, and the deployments team reviews the work. You get the outcome an agency is hired for, without a team operating software by hand.
- How does Laurence work with our in-house team or agency?
- However you're set up today. Laurence can run all of your Amazon ads, take over one marketplace or product family while your team or agency keeps the rest, or work through your agency. In each case Laurence takes over the day-to-day running, so your team can focus on goals, creative and other channels.
- What happens to our existing Amazon campaigns?
- Laurence builds new campaigns under a Laurence prefix and pauses yours on the products it runs, so the results stay cleanly separate. If you want yours left running, Laurence runs alongside them and touches nothing of yours.
- What access does Laurence need?
- Connect your Amazon Ads and Seller Central or Vendor Central accounts through the platform, which gives Laurence read access to build your pilot proposal. Once you sign the pilot agreement, you give Laurence's Amazon partner account access to make changes, plus Brand Analytics, which Laurence uses to understand repeat customers.
- What happens if we stop?
- Laurence pauses and archives its own campaigns and leaves yours as they are, so you can switch them back on. You can also keep running the Laurence campaigns yourself.
Laurence compared one to one
- Laurence vs QuartileBoth bid on your Amazon ads every hour. The real difference is what the bid is aiming at: Quartile aims at the target you give it, such as ROAS or TACOS, and Laurence aims at what each click is actually worth to your business.
- Laurence vs PacvuePacvue is software your team or agency uses to run ads across more than a hundred retailers. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs PerpetuaPerpetua is goal-based software your team uses to run Amazon and retail ads toward a target ACOS. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs TeikametricsTeikametrics is AI software, with optional strategists, that bids toward an ACOS limit and goal you set, hourly on Amazon, across Amazon, Walmart and TikTok Shop. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs Helium 10Helium 10 is an all-in-one toolkit for Amazon sellers who run their own business, with an ads tool you set up and steer yourself. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs Jungle ScoutJungle Scout is Amazon market data and software: research tools for sellers, and for brands a platform whose ads tools your team steers toward an ACOS or ROAS target. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs SkaiSkai is enterprise software your team or agency uses to run search, social and retail media across hundreds of publishers. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs XnurtaXnurta is an AI retail media platform your team or agency steers: its AI adjusts Amazon bids hourly toward a target ACOS you set, and it also runs Walmart and Criteo ads. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs m19m19 is AI software for Amazon ads that sets every bid once a day toward the ACOS or TACOS target, or monthly budget, your team picks for each group of products. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs StacklineStackline is retail market data and software: its Ad Manager lets your team, or Stackline’s own experts, run ads across Amazon, Walmart, Target and more. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs TinuitiTinuiti is a full-funnel marketing agency whose teams run your Amazon ads as one part of a plan across retailers, TV, social and search. Laurence runs Amazon ads with models that bid what each click is worth to your business, every hour, and a team that reviews the work.
- Laurence vs FlywheelFlywheel, Omnicom’s commerce business, runs retail media, content and operations for large brands across more than a hundred retailers. Laurence runs your Amazon ads for you, pricing every click from your margin and its CVR, every hour.
- Laurence vs Canopy ManagementBoth run your Amazon ads for you. The real difference is who makes each call: at Canopy Management, ad specialists adjust your campaigns toward an ACOS target; at Laurence, models price what each click is worth to you every hour, and people review the work.
