How it works
Amazon advertising, run like a trading desk
Laurence treats every keyword and product target as an asset with a computable value and an auction-set price. We estimate that value under uncertainty, price every bid to your true profit, and re-price every hour as the market moves.
Confidence being earned: as observations land, the uncertainty halo narrows, the bid climbs to its optimum, and profit inflects from choppy to compounding. Illustrative data.
Advertising is a trading problem
Every click has a value and a price.
Trading comes down to one discipline: buy an asset for less than it's worth. The difference is your edge.
Amazon advertising is the same market. Win a click for less than it's worth and you keep the edge; overpay, and Amazon keeps it.
The catch: nobody tells you what a click is worth — and the answer moves every hour, across thousands of keywords. That's a trading problem, and we solve it like one.
Value of a click
conversion rate × order value × margin
$2.16
18.0% × $40 × 30%
Market price
where the ad auction clears
$1.40 CPC
captures 62% of available volume
Edge
value − price
+$0.76
profit per click
Total profit = clicks won × edge. Bidding higher buys more clicks at a thinner edge — one bid maximizes the product. Finding it, for every keyword, is the job.
Hedge-fund strategies, automated
Three steps run on every keyword and product target, every hour.
Quantify value
Laurence models conversion rates as a probability distribution over every keyword and product target, for every ASIN in your catalog, at every CPC.
Price bids
We derive each optimal bid from your true contribution margin and lifetime value — to maximize take-home profit, not a target ACoS or TACoS.
Re-price continuously
Every hour, the model folds in new clicks and conversions and updates each bid, so confidence compounds and the account tracks the market.
Every decision is logged, explained, and fully auditable — no black box.
One closed loop
The engine never stops. It senses everything your account emits — impressions, clicks, conversions, organic sales — prices every decision to profit, and acts on Amazon every hour. The results reshape the market, which produces new data, which sharpens the next decision. The loop compounds.
The same signal drives more than bids: it computes each product's true LTV, rewrites listings to convert, tunes backend search terms, and tracks competitors — every lever moving on one profit objective.
See your account clearly first
Start with an audit. Move to a pilot when you're ready.
Connect Amazon so Laurence can inspect the account you actually run—not a sample. Connecting does not start automated campaign changes.
Free Amazon account audit
Find the waste and the profitable headroom before handing over control.
Best for brands that want account-specific evidence before deciding whether Laurence should manage their advertising.
Ready to go live?
Start a 30-day pilot and let Laurence operate on real account signals before a longer commitment.
Start a 30-Day PilotWant to talk first?
Book time with our engineers for a technical walkthrough tailored to your catalog and constraints.
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