Case Studies

See how we've helped brands like yours grow their sales and profits.

Private Label FBA

Household essentials · US · $60K/mo · 5 months and counting

4×total store revenueagainst a contribution-margin guardrail, not a target ROAS

Trading a target ROAS for contribution margin to quadruple a household brand's sales

A scaling-stage household-essentials brand wanted to grow aggressively without losing money, but a target ROAS couldn't tell it how far was too far. Laurence replaced the ROAS target with the brand's true contribution margin on Amazon, turned it into a TACoS guardrail, and scaled spend right up to that line — quadrupling total store revenue over five months while holding TACoS near 14%.

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More case studies

Skyrocketing Naturealm's BSR in a saturated category

Mushroom supplements · US

#12Best Seller Rank, from #45 at takeoverhad been stalling between #40 and #50 for months

Skyrocketing Naturealm's BSR in a saturated category

Sacred 7's Best Seller Rank had been stalling between #40 and #50 for months. Laurence strategically gained market share in a saturated category: eight weeks of intelligent bidding built around Prime Day took the product to #12, much closer to its fair market share.

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Reversing a four-month sales decline in two weeks

Private Label FBA

Cleaning & repair · US · $60K/mo

+50%total salesTACoS under 15%

Reversing a four-month sales decline in two weeks

An established cleaning & repair brand had watched sales fall for four months straight, dragging organic rank down with them. Laurence reversed the decline in two weeks — +50% total sales under 15% TACoS — by finding thousands of untargeted keywords and pricing each one.

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Lifting ROAS from 2.2× to 5.8× while sales doubled

Private Label FBA

Photo & video gear · US · $40K/mo · Result in 14 days

2.2× → 5.8×ROASas sales doubled

Lifting ROAS from 2.2× to 5.8× while sales doubled

A photo & video gear brand was being outspent in a saturated category. Laurence cut waste on unwinnable head terms and expanded coverage from 30 to 407 keywords — lifting ROAS from 2.2× to 5.8× while doubling sales, all under 20% TACoS.

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