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“Why did my CAC fall in July?”

Why did my CAC fall in July? It looks a lot better than June and I want to know what changed.
Ask Laurence·Anderson Wellness · Amazon USJul 1 – 31All campaigns2:14 PM

New-to-brand CAC fell from $12.40 to $9.85 in July1 — spend held flat while more of it moved onto proven non-branded terms, so the gain is new customers, not cheaper repeat orders.

Daily new-to-brand CAC · July vs the June averagehover for daily detail
Daily new-to-brand CAC through July, falling from $12.40 to $9.85June average · $12.40$8$10$12$14Jul 1Jul 8Jul 15Jul 22Jul 29$12.40$9.85 · July
DriverSpend JulNew customersCAC
collagen peptides · Exact$62070$8.861
collagen benefits · Exact$44548$9.27
Everything else (28 campaigns)$1,890182$10.38
Analyzed your data· 3 steps · 41s
✓Step 1 · Read the KPI scorecard
Pulled July's spend, sales, and new-to-brand orders to frame the month.
Anderson Wellness · Amazon USJul 1 – 3131 rowsView table
✓Step 2 · Split branded vs non-branded
Separated branded from non-branded spend to see where the new customers came from.
2 segmentsView table
✓Step 3 · Computed new-to-brand CAC
Divided non-branded spend by new-to-brand customers, July against June.
Jul vs JunView table
CopyExport CSVSave to Report
Which terms brought the new customers?Can we push CAC lower without losing volume?How does July compare to the last six months?

Every answer is computed from your data by calibrated, versioned queries — Laurence cannot improvise a number. When a question falls outside them, it says so and flags our team instead of guessing. And you watch each step as it works.

“What do my campaigns look like?”

Managed by Laurence

24 campaigns · 1 of 4 ASINs shown
B09Y2KJ3FQ
Multi-Collagen Protein Powder — Unflavored, 20 oz · 6 campaigns
Spend 30d
$1,842
Sales 30d
$6,721
ROAS
3.65
Budget today
78%
CampaignBudgetTodaySpend 30dSales 30dROASToS · RoS · DPTrend
[Laurence] B09Y2KJ3FQ - Collagen Peptides - ExactSPEXACT
$80.0082%$624$2,6144.19+18%·0%·—
[Laurence] B09Y2KJ3FQ - Collagen Benefits - ExactSPEXACT
$60.0048%$438$1,5563.55+12%·0%·—
[Laurence] B09Y2KJ3FQ - Hydrolyzed Collagen - ExactSPEXACT
$50.0061%$326$1,0883.340%·0%·—
[Laurence] B09Y2KJ3FQ - Branded ExactSPEXACT
$24.0041%$186$9395.05+18%·0%·—
[Laurence] B09Y2KJ3FQ - PhraseSPPHRASE
$12.0038%$158$3422.160%·—·—
[Laurence] B09Y2KJ3FQ - Products DefensiveSPPRODUCT
$10.0055%$110$1821.65—·0%·+10%

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“What happened this week?”

Weekly scorecard

Last 7 Days · Aug 2 – Aug 8Laurence-Advertised
Ad Spend

$4,905

▲ 3.1% vs prior week
Ad Sales

$18,940

▲ 9.6% vs prior week
Total Revenue

$58,930

▲ 14.2% vs prior week
Net Profit

$11,270

▲ 11.8% vs prior week
TACOS

8.3%

▼ 0.4pt vs prior week
ROAS

3.86x

▲ 6.3% vs prior week

Clearly defined KPIs, visible at all times with trends.

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Search Rank#9 · up 8 in 30 days
Share of Purchases3.58%
Market Volume148K searches / mo

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