How we unlocked 2x sales growth for a scaling brand within a week

Nomadz, an agency, was managing PPC for this brand.

The founder wanted to scale, but Nomadz couldn't figure out how to ramp up spend profitably: past failed experiments had cost them thousands of dollars in wasted spend.

So they took the safe way out: they kept spend flat, causing sales to stagnate and allowing competitors to gain market share that this brand should have been capturing.

Because they couldn't scale sales like the founder wanted to, Nomadz tried to keep him happy by showing strong ROAS.

They did this by artificially capping budgets: they didn't know how to increase spend profitably because they didn't have a system to calculate which keywords had growth potential.

A ROAS of 4x sounds great, but this founder wanted to increase profits: most brands would rather have a ROAS of 3x with $2000 in take-home profits rather than a ROAS of 4x with $1000 in take-home profits.

Since we calculate the incremental impressions gained with increased spend for every possible keyword and product target, Laurence knew exactly which keywords had latent growth potential.

We combined this with our proprietary conversion rate models to find the precise optimal bid for each keyword to maximize incremental sales for this brand, scaling profitably.

This allowed us to confidently ramp spend by 1.5x while increasing sales disproportinately more: up to 2.6x more sales volume.

Most importantly, we did this all without increasing CPC: we actually reduced CPC by 20%, since we knew exactly what optimal spend looked like for each possible target.

Within a week, we accomplished what Nomadz couldn't in a year: scaled the brand's total sales by 2x.

TACOS never exceeded 20%, and are now stable at 12%.

We grew PPC sales while also growing organic sales: we knew exactly where to push spend to gain organic rank and sales velocity.

This is what happens when you use a quantitative system to manage PPC instead of rules-of-thumb and guesswork.