How Laurence Works
What happens when you stop guessing, and start calculating
Scale matters
At 10 keywords, you can optimize by hand. At 100, you need to outsource the work. At 1,000, you'd need an army.
We've found brands overpay at least 10 cents per click because manual approximations aren't precise enough
This doesn't sound too bad, but overpaying 10 cents per click on a keyword that gets 10 clicks a day costs you $365 a year.
When this happens over just 50 keywords per product, a brand with just 50 SKUs is losing almost a million dollars a year.
The math is brutal, and you need a system to keep up.
We find the right bid, not just the safe bid
Most agencies calculate your maximum bid using 'target ACOS' and call it a day.
But this 'maximum' bid isn't the optimal bid. Targeting only the $2.00 clicks that convert at 20% misses out on the $2.50 clicks that convert at 35%.
We model the full relationship between bid and conversion rate for every keyword.
Then we find the point on that curve that maximizes your profit.
Not just the point that feels safe.
We handle keywords with almost no data
What do you do with a keyword that has 3 clicks and 1 conversion? Most treat it as a 33% conversion rate, some might discount it to 15-20%. That's pure guesswork. Eating directly into profits.
We train our own LLMs that let us borrow information from similar keywords.
So instead of randomly throwing out a number, we can confidently say 'this keyword has a 24% conversion rate because we weighed evidence from similar keywords.'
This lets us make intelligent bids on thousands of keywords, not just the dozen with enough data to optimize naively.
The result: we can scale to 10,000+ keywords without sacrificing precision.
We adapt before you notice
Conversion rates change constantly. A competitor runs a Lightning Deal. Customer behavior shifts. Random things happen, all the time.
We update bids hourly. When the market shifts, we see it in the data before it meaningfully damages profitability.
Days before your old agency would have logged in, we've already adjusted and solved the problem.
Every decision is traceable and transparent
Ask us why any bid changed and our monitoring system will tell you: the conversion estimate, the confidence level, the constraint that bound it.
No black boxes. No 'the algorithm decided'.
We built Laurence to be interpretable and explainable.
Because you deserve to know how your money is being spent and why. Whenever you want: not just when your agency can squeeze you in.
What this means for you
You get performance you can understand, not complexity that's designed to confuse you.
You partner with a team that prioritizes transparency and accountability.
You get a system that treats your margins as non-negotiable.