The Team
We use our expertise from building AI at Big Tech, finance, and consulting to automate and optimize your Amazon Ads.
Matthew Chen
Founder, CEO · Previously: Google, Meta
Built AI for data science at Google and led Facebook friending growth at Meta.
Spent 3 months building software tools for Amazon Ads agencies before realizing they were all clueless.
Leo Gierhake
Founder, Chief Scientist · Previously: Jump Trading
Led research at Jump Trading, responsible for billions in live market trading volume.
$250,000 in lifetime earnings as a high-stakes poker pro.
Aaron Apple
Advisor · Previously: Amazon Operator and PPC Consultant
Started, built and sold Impresa Products, a $40 million revenue Amazon FBA business (top 75 Amazon 3P seller at exit).
Ran a PPC consultancy, managing 8 figures of ad spend annually.
Justin Xiang
Founding Engineer · Previously: Meta
Built fraud and spam detection algorithms at Meta.
Created AI systems to autonomously fly drones and planes.
Gaspard Loeillot
Founding Engineer · Previously: BCG
Consulted for Fortune 500 companies on 9-figure growth projects.
Led strategy on multi-year digital transformation in legacy industries.
Daniel Weiner
Founding Engineer · Previously: Ex-founder, Cornell
Founded PARES, a YC-backed startup building software to automate real estate brokerages.
Began lecturing for Cornell University at 18 years old.
Work with us
We're a team that prioritizes transparency and accountability, because that's what you deserve.
We partner with 7 and 8 figure Amazon brands who are serious about growing their business profitably through PPC.
our backgrounds
