The Team

We use our expertise from building AI at Big Tech, finance, and consulting to automate and optimize your Amazon Ads.

Matthew Chen

Founder, CEO · Previously: Google, Meta

Built AI for data science at Google and led Facebook friending growth at Meta.

Spent 3 months building software tools for Amazon Ads agencies before realizing they were all clueless.

Founder, Chief Scientist · Previously: Jump Trading

Led research at Jump Trading, responsible for billions in live market trading volume.

$250,000 in lifetime earnings as a high-stakes poker pro.

Advisor · Previously: Amazon Operator and PPC Consultant

Started, built and sold Impresa Products, a $40 million revenue Amazon FBA business (top 75 Amazon 3P seller at exit).

Ran a PPC consultancy, managing 8 figures of ad spend annually.

Founding Engineer · Previously: Meta

Built fraud and spam detection algorithms at Meta.

Created AI systems to autonomously fly drones and planes.

Founding Engineer · Previously: BCG

Consulted for Fortune 500 companies on 9-figure growth projects.

Led strategy on multi-year digital transformation in legacy industries.

Founding Engineer · Previously: Ex-founder, Cornell

Founded PARES, a YC-backed startup building software to automate real estate brokerages.

Began lecturing for Cornell University at 18 years old.

We're a team that prioritizes transparency and accountability, because that's what you deserve.

We partner with 7 and 8 figure Amazon brands who are serious about growing their business profitably through PPC.

our backgrounds