Connect with MCP - Laurence Docs

The Laurence MCP server gives your AI agent a live, read-only connection to your company’s Laurence data. MCP (Model Context Protocol) is the open standard AI agents use to call outside tools. Setup takes about a minute. The quickest way is the platform’s Settings → Agents page: pick your agent, click its button, and it opens the app ready to add Laurence.

Before you start

You need a Laurence login with access to at least one company, and an agent that supports remote MCP servers.

Set it up

Copy the server URL

https://mcp.laurence.com/mcp

Add it to your agent

Follow the steps for your agent in the next section.

Your agent opens a Laurence sign-in page. Sign in with your Laurence login, choose your company and click Allow.

Your agent

Claude

On claude.ai, open Settings → Connectors, choose Add custom connector, paste the server URL and click Add, then Connect. The connector also works in Claude Desktop and the mobile apps.

ChatGPT

In ChatGPT, open Settings → Apps & Connectors. On a paid plan with developer mode on (under Advanced), create a connector, paste the server URL and choose OAuth.

Grok

On grok.com, open Connectors, click New Connector, choose Custom and paste the server URL. In Grok Bot you can also say “Add this MCP server” followed by the URL.

Cursor

Open the Settings → Agents page and click Add to Cursor. Cursor opens and asks to install Laurence; then click Connect next to it in Cursor Settings → Tools & MCP. To add it by hand instead, put this in your MCP settings:

{
  "mcpServers": {
    "laurence": {
      "url": "https://mcp.laurence.com/mcp"
    }
  }
}

VS Code

Click Add to VS Code on the Settings → Agents page. VS Code asks to install Laurence; start the server when it asks, to sign in.

Claude Code

Run:

claude mcp add --transport http laurence https://mcp.laurence.com/mcp

Then run /mcp in Claude Code to sign in.

Codex

Run:

codex mcp add laurence --url https://mcp.laurence.com/mcp

Then sign in with:

codex mcp login laurence --scopes laurence:mcp

Le Chat, Perplexity and Copilot Studio

Add a custom MCP connector with the server URL and choose OAuth: in Le Chat under Connectors, in Perplexity under Settings → Connectors (paid plans), and in Copilot Studio under your agent’s Tools → Add a tool → Model Context Protocol, with OAuth 2.0 dynamic discovery.

Agent builders and API scripts

Most hosted agent builders (OpenAI Agent Builder, Zapier, Make, n8n Cloud) open the same sign-in page when you add the server URL. Tools that cannot open a sign-in page, such as self-hosted n8n, scripts on the Claude, xAI or OpenAI APIs, and Manus, use a personal access token instead:

On Settings → Agents, under Tokens for agent builders, click Create token, name it and choose the company it reads.
Copy the token (it starts with lmcp_). It is shown once.
Give your tool the server URL and send the token as a Bearer token in the Authorization header.

You can see when each token was last used and revoke it at any time.

What your agent can answer

Your agent sees the same read-only tools Ask Laurence uses on the platform, grouped here by the questions they answer:

Area	What your agent can look up
Ad performance	Ad spend, ad sales, orders, ROAS and CPC by day or month; branded and non-branded splits; performance by placement; hour-by-hour traffic for a day
Search terms	What shoppers searched before clicking your ads, with what each search cost and sold
Sales and products	Total sales across all channels, daily revenue, Best Sellers Rank history, product details, FBA inventory, and the deals and coupons you ran
Campaigns and targeting	Your campaigns, ad groups, keywords and negative keywords, which campaigns advertise a product, and how a product’s keywords are grouped
Market	Search volume and your share of impressions, clicks and purchases on a search, and how popular a search is
Profit and customers	Product margins, net profit, customer acquisition cost and long-term customer value
What Laurence did	Keywords added and paused, bid changes, each target’s history, your account’s targets and the KPI scorecard you see on your dashboard
Your account	Your shared Slack channel with Laurence and the notes from your calls with us
The platform	Where things are on the Laurence platform and what each number on a page means

If your login covers more than one company, ask your agent which companies it can see, or name the company in your question.

Try asking

“How much did we spend on ads last month, and what did it return?”
“Which search terms cost the most last week without a sale?”
“How did branded and non-branded ads compare over the last 30 days?”
“What did Laurence change on our account this week?”
“Which products are running low on FBA inventory?”

Access and security

Read only. No tool can change a campaign, bid, budget or listing.
One company per connection. The company you choose at sign-in, or when you create a token, is the only one the connection can see. Connect again to choose a different one.
Checked on every call. Each request is checked against your current Laurence access, so if you are removed from a company, the connection stops answering for it.
Disconnect any time by removing the Laurence server in your agent’s settings, or by revoking its token on the Settings → Agents page.

​Before you start

​Set it up

​Your agent

​Claude

​ChatGPT

​Grok

​Cursor

​VS Code

​Claude Code

​Codex

​Le Chat, Perplexity and Copilot Studio

​Agent builders and API scripts

​What your agent can answer

​Try asking

​Access and security