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Laurence Journal
BRANDED SEARCH
MEDIAN STORE
SHARE OF AD SPEND
25.6%
SHARE OF AD SALES
53.6%
Branded vs non-branded on Amazon: what the split actually costs
Lucas Galioğlu
Research
September 4, 2026
FTC V. AMAZON
FIRST-PRICE RATE
2020
4%
2021
35%
2022
70%
2024
79.1%
The FTC’s Amazon Ads lawsuit, explained
Matthew Chen
Analysis
September 1, 2026
SEED ROUND
JUNE 2026
$5.8M
Laurence raises $5.8 million to automate performance marketing
Matthew Chen
Announcement
June 3, 2026
Tomorrow's brands
grow differently
today.
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Backed by
Susa Ventures
Angel investors from OpenAI and Amazon