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What We Do

Product

LTV Calculation

Bid to what a customer is actually worth over their lifetime — not just the first order.

Laurence calculates each product's exact lifetime value: repeat purchase rates, Subscribe & Save, and time-to-repeat.

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LIFETIME VALUEFIRST-ORDER BIDDERS STOP HERE1×REPEAT ORDERS&SLAURENCE BIDS HERE3.1×036912MONTHS SINCE FIRST ORDER

Capabilities

What it does

  • Per-product lifetime value modeled from repeat-purchase and subscription behavior
  • Bids priced to true customer value, not first-order revenue
  • Captures the profit that first-order ACoS/TACoS targets leave on the table
  • Feeds directly into the PPC bid model

Methodology

How we calculate it

Most brands can't compute LTV on Amazon because Amazon never shows them their customers. Laurence measures it from the source.

  1. 01

    Amazon Marketing Cloud

    Amazon doesn't show sellers customer-level data — it lives in AMC, Amazon's clean room. Laurence queries five years of purchase history for every cohort of customers whose first order was one of your products.

  2. 02

    Repurchase behavior

    For each product we measure the repeat rate, orders per customer, and the full time-to-repeat distribution — how long customers actually take to come back, including Subscribe & Save reorders.

  3. 03

    Per-product LTV

    Those cohorts give each product its own lifetime value: the average cumulative spend of a customer across your whole catalog after that first order — not a storewide guess.

  4. 04

    Priced into every bid

    LTV feeds straight into the bid model. Where rivals bid to first-order breakeven, Laurence prices the full customer — and can profitably win auctions they can't afford.

Repurchase-time distributionRepresentative product · illustrative data
The same instrument that runs in the Laurence platform: the share of repeat customers who have reordered by each day since their first purchase, with the fitted curve that gives the bid model its time-to-repeat.

The rest of the platform

One system for the whole Amazon profit engine

PPC AutomationAutomated profit-maximizing strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We maximize profits using your true margins and LTV, not a target ACOS/TACOS.Listing OptimizationLaurence reads each listing against its live keyword performance and rewrites titles, bullets, and copy to convert.Backend SEOBackend search terms tuned to the queries your catalog actually ranks and converts on — full coverage, no wasted bytes.Inventory ManagementVelocity and days-of-cover tracked per SKU, so you defend rank and ad spend without stocking out.Competitor AnalysisLaurence watches rival listings, pricing, and share — and turns the gaps into conquest targets.

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LTV Calculation | Laurence