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What We Do

Product

LTV Calculation

Grow long-term profits by understanding each customer's full lifetime value

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Lifetime ValueFirst Order ProfitLifetime Profits0.0×036912Months since first order

Profits Beyond the First Purchase

Many brands depend on repeat purchases and returning customers to drive revenue: optimizing for first-purchase profitability alone causes these brands to leave profits on the table. Laurence uses repeat purchase data, Subscribe & Save rates, and time to repurchase combined with your true contribution margins to make sure we maximize profits in the long run.

Profit first-order pricing misses

A keyword can look unprofitable on order one and still be one of your best investments once repeat purchases and Subscribe & Save reorders are priced in. Laurence finds and funds these keywords that your competition walks away from.

Real margin, not top-line revenue

Our LTV calculations factor in contribution margin using your actual COGS, referral fees, FBA, and shipping: so the extra spend Laurence justifies is extra profit, not just extra sales.

No profit wasted on math that doesn't work

When even the full lifetime-value math doesn't clear breakeven, spend stays held back instead of getting rationalized away. And as repeat rates, retention, and margins shift, the bar moves with them automatically, every hour.

Methodology

How We Do It

  1. 01

    Amazon Marketing Cloud

    Amazon doesn't show sellers customer-level data — it lives in AMC, Amazon's clean room. Laurence queries five years of purchase history for every cohort of customers whose first order was one of your products.

  2. 02

    Repurchase behavior

    For each product we measure the repeat rate, orders per customer, and the full time-to-repeat distribution — how long customers actually take to come back, including Subscribe & Save reorders.

  3. 03

    Per-product LTV

    Those cohorts give each product its own lifetime value: the average cumulative spend of a customer across your whole catalog after that first order — not a storewide guess.

  4. 04

    Priced into every bid

    LTV feeds straight into the bid model. Where rivals bid to first-order breakeven, Laurence prices the full customer — and can profitably win auctions they can't afford.

Repurchase-time distributionRepresentative product · illustrative data
The same instrument that runs in the Laurence platform: the share of repeat customers who have reordered by each day since their first purchase, with the fitted curve that gives the bid model its time-to-repeat.

The rest of the platform

One system for the whole Amazon profit engine

PPC AutomationAutomated profit-maximizing strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We maximize profits using your true margins and LTV, not a target ACOS/TACOS.Contribution MarginLaurence calculates each product's true contribution margin — revenue minus COGS, Amazon fees, and fulfillment — so every bid is priced against profit, not sales.Listing OptimizationLaurence reads each listing against its live keyword performance and rewrites titles, bullets, and copy to convert.Backend SEOBackend search terms tuned to the queries your catalog actually ranks and converts on — full coverage, no wasted bytes.Inventory ManagementVelocity and days-of-cover tracked per SKU, so you defend rank and ad spend without stocking out.Competitor AnalysisLaurence watches rival listings, pricing, and share — and turns the gaps into conquest targets.

Calculate your products' LTV today

LTV Calculation | Laurence