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What We Do

Product

LTV Calculation

Bid to what a customer is actually worth over their lifetime — not just the first order.

Laurence calculates each product's exact lifetime value: repeat purchase rates, Subscribe & Save, and time-to-repeat.

LIFETIME VALUE3.1×FIRST ORDERLIFETIME

Capabilities

What it does

  • Per-product lifetime value modeled from repeat-purchase and subscription behavior
  • Bids priced to true customer value, not first-order revenue
  • Captures the profit that first-order ACoS/TACoS targets leave on the table
  • Feeds directly into the PPC bid model
LTV Calculation | Laurence