Agents price every click against your real economics
Value per click comes from conversion rates, margin, LTV and organic sales at each organic rank. Agents model each signal and price what every click is worth, for every search term, at every placement.
- 5,000+
- keywords targeted on a typical account
- 53%
- less ad spend on poorer-converting placements
- Incrementality fully priced in
- Your true margins, not a target ROAS or ACOS
- Repeat orders and LTV modeled, not ignored
Bids set from a target ROAS or ACOS that treats every sale alike and every click the same.
Agents price every click by what it is worth to your brand, on that search term, in that placement.
Four signals, one value per click
Conversion rates
How likely a click on each search term is to become an order, at each placement, even where a term has little data of its own.
Your true margins
What each order actually earns after cost of goods, fees and returns. Not a target ROAS or ACOS.
Repeat orders and LTV
What a new customer is worth over time, not only on the first order. Modeled, not ignored.
Organic rank
The organic sales you gain at each organic rank, so incrementality is fully priced in.
No black box
Your margins, your goal
You set your margins and your goal. Laurence prices every click to them.
Every value on the record
The value behind every search term and placement, visible in the platform.
Ask why
Ask Laurence explains any bid, on the platform or directly in Slack.
Trusted by the brands of tomorrow.
“Laurence has grown our Amazon volume significantly while holding CAC steady.”
