Listing optimization
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Agents that run your Amazon ads
Laurence autonomously runs bids, budgets, campaigns, targeting, and more for growing brands on Amazon
Trusted by the marketers of tomorrow
Grow your brand differently from the ground up.
Laurence understands the entire demand on Amazon search: your category TAM, broken down into searches per month and purchases per month for each and every relevant search term.
Laurence's quantitative models calculate exactly what each click is worth given your true margins or target CAC/CPA, factoring in on-Amazon LTV where relevant. Customized to each market and brand.
Laurence's bidding engine algorithmically calculates optimal bids for each search term at each placement, updating every hour as new data flows in.
The Laurence platform helps brands understand the art and science behind each bid, as well as our Ask Laurence reporting agent that can answer any question at any time.
Beyond advertising, so your Amazon runs itself.
Lifetime value
Repeat purchases measured for every product, so each click is priced for the customer, not the first order.
Inventory
Stock tracked against the spend plan, so ads ease off before you run out, not after.
Deals
Prime Day, Lightning Deals and coupons planned ahead, with the ad budget built around them.
Competitive research
The brands bidding on your search terms, and how visible each one is, week by week.
Trusted by the brands of tomorrow.
“Laurence has grown our Amazon volume significantly while holding CAC steady.”
Beyond Amazon
Our mission is unified autonomy over full-funnel, cross-platform advertising. Every channel works in tandem, and the Laurence of tomorrow will both operate the entire digital advertising strategy as well as help brands fully understand their multi-channel spend.
Meta AdsBeta
Google AdsComing soon
ChatGPT AdsComing soon
